Digital Marketing Executive

Working Hours: Monday-Friday (9:00am-6:30pm)
Location: Suntec Tower 4
Salary: $2800-$3500

About us:

Zhong Yan Tang is a leading wellness brand specializing in premium bird's nest and traditional health products. With a growing retail presence across Singapore and beyond, we are expanding our digital operations to enhance customer experience and strengthen our online sales performance.

1. Social Media Management

• Plan, create, and manage content across social media platforms (Facebook, Instagram, TikTok, XiaoHongShu, etc.).
• Develop social media calendars and ensure consistent brand messaging.
• Monitor engagement, reach, and follower growth.

2. Video Shooting & Editing

• Shoot product videos, lifestyle content, behind-the-scenes footage, and promotional videos.
• Edit videos for TikTok, Reels, Ads, and other digital platforms.
• Ensure video content is creative, high-quality, and aligned with brand style.
• Basic knowledge of lighting, framing, and videography techniques is preferred.

3. Content Creation & Copywriting

• Produce creative visual and written content for digital platforms.
• Write captions, ad copies, product descriptions, and campaign messages.
• Create basic design materials using Canva or similar tools.

4. Digital Advertising (Paid Ads)

• Assist in running and optimizing Facebook/Instagram Ads and Google Ads.
• Help set audience targeting, budget control, and A/B testing.
• Track ad performance and suggest improvements.

5. Website & SEO Support

• Update website content and product information.
• Assist with basic SEO tasks such as keywords, on-page optimization, and blog updates.

6. Customer Service Support

• Respond to customer inquiries via social media, WhatsApp, or other digital platforms.
• Provide product information, assist with order-related questions, and handle basic after-sales support.
• Ensure prompt, friendly, and professional communication in line with brand standards.