Purpose

The Manager/Senior Manager, Commercial Growth supports the strategic objectives of overall growth through commercial initiatives by executing targeted sales, partnerships, and tenancy strategies, focusing on implementation of specific programs and initiatives to drive revenue, enhance commercial partnerships, and optimize space utilization, contributing to the broader commercial goals.

Job Description

Business Planning and Revenue Generation

• Support the development and execution of targeted strategies to enhance revenue streams in order to meet sales objectives and support footfall targets
• Oversee the detailed planning of commercial events and spaces, including processes, ensuring alignment with business financial goals and strategic objectives
• Manage the sales pipeline, track performance metrics, and adjust tactics to ensure sales targets are achieved
• Drive initiatives to boost event sales and utilisation of event spaces through strategic outreach, marketing campaigns, and relationship cultivation.

Business Development

• Utilise market research and data analysis to identify new markets, partnership opportunities, and revenue channels to expand client base
• Support negotiations with key clients and partners to secure favourable agreements and foster long term collaborations
• Identify emerging trends and potential business avenues to enhance the growth and market presence
• Develop, market, and manage commercial IP events and offerings that are revenue generating
• Collaborate with internal teams to develop tailored proposals and strategies that align with business objective

Key Account and Partnership Management

• Build and sustain strong relationships with key clients and strategic partners to maximize satisfaction and revenue opportunities
• Identify, negotiate, and manage strategic partnerships with industry influencers, sports organisations, sponsors, local businesses, and other strategic partners
• Collaborate with partners to co-create promotional activities, co-hosted events, and sponsorship opportunities that align with growth objectives
• Conduct regular reviews with key accounts to evaluate performance, address concerns, and explore growth avenues

Tenancy & Property Management

• Oversee tenancy management and contractual agreements to optimise space utilization and support commercial expansion
• Oversee contract negotiations for retail leasing and tenancy agreements, ensuring favourable terms that maximize revenue while adhering to business need
• Identify and attract suitable tenants that align with strategic objectives, brand values, and community focus
• Evaluate potential tenants based on their business model, growth potential, and compatibility with the overall ecosystem to support long-term success
• Collaborate with tenants to identify opportunities for business expansion such as new store openings, service offerings, or partnership initiatives
• Monitor lease agreements and tenant performance to maximize profitability and community engagement

Requirements

• Bachelor's degree in Business Administration, Sales, Marketing or a related field
• At least 10 years of relevant work experience
• Proven experience in commercial sales, partnership development, contract management and property management within entertainment, sports or retail sectors
• Ability to work independently and autonomously to define and implement solutions
• Strong communication and interpersonal skills with the ability to influence and negotiate to achieve desired outcomes and build positive relationships
• Strong negotiation, relationship-building and stakeholder management skills
• Strong knowledge of Singapore market dynamic in the events industry

Interested candidate please click "APPLY" to begin your job search journey and submit your CV directly through the official PERSOLKELLY job application platform - GO Mobile.

We regret to inform that only shortlisted candidates will be notified.

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