About the Role

We are an established international school in Singapore seeking an experienced and results-driven Senior Marketing Manager (Southeast Asia Market) to lead our marketing and student recruitment efforts.

The ideal candidate will bring strong regional networks in the education industry - particularly in Southeast Asia and Western markets, a strategic mindset, and a proven record of driving student enrolment through creative marketing campaigns and international partnerships.

Key Responsibilities

1. Strategic Planning & Leadership

• \tDevelop and execute the school's annual marketing and student recruitment strategy aligned with enrolment targets and brand objectives.

• \tOversee budgeting, performance tracking, and marketing analytics to ensure effective allocation of resources and measurable outcomes.

• \tManage the performance and development of marketing and recruitment team, including the digital marketing and admissions support teams, setting clear KPIs and ensuring alignment with school enrolment goals.

• \tEnsure timely completion and submission of all reports required by SSG and other relevant authorities.

2. Student Recruitment & Admissions Growth

• \tDrive student enrolment growth through targeted recruitment strategies across Singapore and international markets.

• \tDevelop, manage, and expand relationships with education agents, consultants, feeder schools, and overseas partners - with emphasis on Southeast Asia and Western markets.

• \tRepresent the school at education fairs, roadshows, and information sessions, both locally and internationally.

• \tCreate and implement conversion strategies (e.g., inquiry follow-up, scholarship promotion, student journey optimization) to improve conversion rates from leads to enrolments.

3. Marketing & Communications

• \tStrengthen and maintain a consistent school brand identity across all digital and offline channels.

• \tOversee digital marketing initiatives including SEO, SEM, content marketing, and social media management to enhance lead generation and brand visibility.

• \tDevelop compelling marketing materials - brochures, videos, press releases, newsletters, and website content - to promote the school's programs and student success stories.

• \tCoordinate with internal departments (Academic, Admissions, Operations) to ensure cohesive messaging and smooth campaign execution.

4. Market Research & Analysis

• \tConduct market research, competitor benchmarking, and enrolment data analysis to inform recruitment strategy and identify new opportunities.

• \tEvaluate campaign results and prepare performance reports for management review and strategic planning.

5. Partnerships & Stakeholder Engagement

• \tBuild partnerships with corporations, community groups, and embassies to enhance the school's visibility and create recruitment pipelines.

• \tProvide regular updates, reports, and presentations to the Director and Board on marketing performance, insights, and improvement plans.

Requirements

• \tMinimum 5 years' experience in marketing and student recruitment within a Singapore-based education institution (private or international school preferred).

• \tProven experience managing agent networks and international recruitment channels, especially in Southeast Asia and Western markets.

• \tStrong leadership and team management skills with hands-on experience in both traditional and digital marketing.

• \tExcellent interpersonal, communication, and negotiation skills.

Application

Interested applicants are invited to send their CV to recruitment@fis.edu.sg

Only shortlisted candidates will be contacted.