Novahealth TCM Clinic is a professional Traditional Chinese Medicine (TCM) clinic dedicated to holistic health and wellness. We provide high-quality treatments such as acupuncture, tuina, EMMA, BIXEPS and herbal prescriptions, and preventive care. We are seeking a dynamic and strategic Assistant/Marketing Manager to lead our brand growth and marketing initiatives-bridging healthcare expertise with innovative marketing to drive awareness, engagement, and patient satisfaction.

Key Responsibilities

1. Brand Strategy & Growth

• Develop, implement, and oversee comprehensive marketing strategies to strengthen NovaHealth's brand presence in the healthcare and wellness sectors.
• Position NovaHealth as the leading integrative healthcare provider through consistent branding, messaging, and storytelling.

2. Digital Marketing & Content Management

• Lead content strategy and creation across digital platforms (website, Instagram, Facebook, LinkedIn, XiaoHongShu).
• Manage paid advertising, SEO/SEM, and performance analytics to drive online traffic and patient acquisition.
• Oversee creative direction for marketing materials, videos, and campaigns that educate and inspire audiences.

3. Patient Engagement & Retention

• Design and execute patient education programs that promote ongoing treatments, packages, and holistic wellness.
• Work closely with clinical teams to ensure patient communication aligns with NovaHealth's care philosophy and values.

4. Event Planning & Partnerships

• Strategize and manage wellness events, corporate health talks, and community programs to enhance brand visibility and partnerships.
• Build and nurture relationships with corporate clients, wellness brands, and fitness studios for business development opportunities.

5. Performance Analysis & Reporting

• Track, analyze, and report on campaign performance, ROI, and patient engagement metrics.
• Provide data-driven insights and recommendations for continuous marketing improvement.

6. Team Leadership & Cross-Functional Collaboration

• Manage and mentor marketing and front-desk support staff to ensure consistent patient experience and operational excellence.
• Collaborate with clinical, operations, and management teams to align marketing strategies with business goals.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or Healthcare Administration (TCM or Healthcare background preferred).
• Proven experience (3-5 years) in healthcare marketing, brand management, or digital marketing.
• Strong understanding of TCM, wellness, or sports science industries is a plus.
• Excellent written and verbal communication skills in English and Mandarin (to liaise with Mandarin-speaking patients).
• Demonstratedbility to lead projects, manage budgets, and deliver measurable marketing outcomes.
• Proactive, analytical, and creative with strong organizational and multitasking skills.

What We Offer

• Staff discounts on TCM treatments and wellness packages.
• Training in TCM products and service knowledge.
• Friendly and professional working environment with career growth opportunities.