LAI Games is a global leader in arcade and amusement entertainment. We're expanding in Asia-Pacific and are looking for a Sales Director who is equal parts strategist and hands-on hunter. This role is about opening doors, building a pipeline from scratch, and proving the sales model that will allow us to scale. You'll be selling our full portfolio-from award-winning arcade machines to claw and crane products-across a region rich with opportunity but still underpenetrated.

What We're Looking For

• 5+ years in B2B sales, with experience in high-value, lower-volume products (location-based equipment, industrial equipment, capital goods, specialty solutions, etc.).
• Proven ability to hunt, open markets, and build relationships from a cold start.
• Comfortable with longer sales cycles and navigating complex decision-making processes.
• Resourceful, self-driven, and energized by building something new without a playbook.
• Strong communication and negotiation skills; able to adapt across diverse APAC cultures.
• Willingness to travel extensively across the region.

What Success Looks Like

• A validated, repeatable sales approach that delivers consistent wins.
• A growing pipeline built from your own prospecting and market development.
• Key accounts secured and the foundation laid for scalable growth in APAC.

Why Join Us
This is not a maintenance role. It's a rare opportunity to pioneer LAI Games' next growth chapter in APAC, with the backing of a global brand and the freedom to shape the model that works. If you thrive on opening markets and proving what's possible, we want to talk.