About FeetCare

FeetCare is a leading Singapore-based foot health brand specializing in orthotic insoles, bunion correctors, and foot wellness solutions. Our mission is to help people walk comfortably and live pain-free through innovative products and personalized advice.

We are expanding our online presence and seeking a dedicated E-Commerce Manager to oversee and grow our digital sales channels across multiple platforms.

Job Summary

The E-Commerce Manager will be responsible for managing and optimizing all FeetCare online sales platforms - including Shopee, Lazada, Amazon, TikTok Shop, WooCommerce, and Decathlon Marketplace.

This role focuses on ensuring platform performance, maintaining accurate listings, monitoring sales data, and developing new e-commerce opportunities. The role will also support offline branding activities such as pop-ups and roadshows, as well as graphic design for e-commerce materials like posters and banners.

Key Responsibilities

E-Commerce Operations

• Manage FeetCare's online stores across Shopee, Lazada, TikTok Shop, Amazon, Decathlon, and WooCommerce.
• Upload, update, and optimize product listings (titles, descriptions, images, and keywords).
• Ensure pricing, stock availability, and promotions are consistent across platforms.
• Handle returns and customer service (no e-commerce packaging required).
• Work closely with Key Account Managers (KAM) to plan and submit mega campaign deals.
• Monitor competitor pricing across platforms to maintain competitiveness.

Market & Data Analysis

• Monitor and analyze platform ads performance, data, and traffic, and adjust strategies as needed.
• Analyze sales performance, customer behavior, and platform data to identify growth opportunities.
• Research market trends, competitors, and emerging footcare needs to guide product development.
• Prepare regular reports and insights to support business decisions.

Product Development

• Identify new product opportunities based on market trends and customer feedback.
• Liaise with China suppliers to develop and source new products.
• Coordinate sample requests, evaluate product quality, and propose improvements.
• Monitor the entire production process-from prototype to final delivery-to ensure product quality and timely launch.

Cross-Functional Collaboration

• Assist with branding and marketing for new product launches, campaigns, and content planning.
• Assist with video shooting and photography.
• Serve as a point of communication between the company and partners.
• Assist with ordering e-commerce essential items from Taobao, China.

Offline Branding & Outreach

• Plan and coordinate pop-up events, roadshows, and health fairs to promote FeetCare products.
• Work with event organizers, malls, and internal teams for smooth execution.
• Collect customer feedback from events and recommend improvements to enhance brand engagement.

Creative & Design Support

• Design or edit marketing materials such as banners, posters, and collaterals.
• Ensure all visual assets are aligned with FeetCare's brand identity and tone.
• Liaise with printers when needed.

Qualifications

• Diploma or Degree in E-Commerce, Business, Marketing, or a related field.
• Minimum 2-3 years of hands-on experience managing e-commerce platforms (Shopee, Lazada, or equivalent).
• Strong attention to detail, with good analytical and organizational skills.
• Familiar with WooCommerce or Shopify backend operations preferred.
• Basic proficiency in graphic design tools (Canva, Photoshop, or Illustrator).
• Knowledge of e-commerce analytics, marketplace operations, and online merchandising best practices.
• Self-driven, resourceful, and able to work independently with minimal supervision.

What We Offer

• Competitive salary and sales commission
• Opportunity to manage multiple leading e-commerce platforms for a growing local brand.
• Exposure to both online and offline retail strategies.
• Supportive work environment with opportunities for growth and learning.
• Healthy workplace (100% NON-TOXIC ENVIRONMENT)
• Hands-on experience in both e-commerce and product development