At TanTan, we believe every connection starts with a story - and we're on a mission to help young Asians meet, match, and create meaningful moments across the world.

As our Senior PR & Marketing Manager, you'll bring TanTan's brand to life through creative campaigns, community stories, and media moments that make people fall in love (with the app - and maybe through it!).

This role blends hands-on execution with regional coordination - perfect for someone who's strategic and scrappy, with a pulse on culture and a knack for turning insights into impact.

What You'll Do

Brand & Campaigns

• Execute 360° marketing campaigns across digital, influencer, and offline channels.
• Localize global brand initiatives for markets like SG, MY, TW, HK, TH, and ID.
• Ensure TanTan's voice and visuals stay consistent, authentic, and culturally relevant.
• Partner with product and growth teams to align campaigns with user acquisition and retention goals.

Public Relations & Storytelling

• Build TanTan's narrative in international markets through earned media and thought leadership.
• Manage press releases, media kits, and interview prep with the Regional Head and spokespersons.
• Support crisis communication and brand reputation management with HQ and agency partners.

Influencers, Partnerships & Activations

• Work with influencer and creator agencies to drive organic reach and engagement.
• Identify local co-marketing opportunities with lifestyle, entertainment, or tech brands.
• Support offline activations - from TanTan Tribe events to creative pop-ups and collabs.

Insights, Reporting & Collaboration

• Track and report marketing KPIs (brand sentiment, media reach, engagement metrics).
• Collaborate closely with regional teams for campaign alignment and knowledge sharing.
• Manage marketing budgets and ensure efficient spend across initiatives.

Who You Are

• 6-9 years of experience in PR, marketing, or brand management - ideally in tech, lifestyle, or consumer apps.
• Strong campaign execution skills with creative flair and data-driven thinking.
• Experience managing agencies and creators across multiple markets.
• Excellent communication and storytelling skills - English required; Mandarin a plus.
• Culturally fluent, collaborative, and energized by fast-paced, cross-functional environments.

❤️ What Success Looks Like

• TanTan earns positive media coverage and organic buzz across key markets.
• Consistent growth in user engagement driven by creative campaigns.
• Strong collaboration and alignment with HQ and regional teams.
• A distinctive brand presence that feels fresh, inclusive, and real to our audiences.

Singapore-based; reports to Regional Head, International Marketing.

Send your resume to w@tantantribe.com or Kimberly at k@tantantribe.com