Royal Canin's ambition is to be the Health Through Nutrition company by creating a better world for pets.

The PSR Trade Marketing Manager is responsible for executing the marketing activation plan to achieve business growth as well as building a strong Health Through Nutrition category growth and positive ROI outcome.

Key Responsibilities

• Develop and execute annual trade marketing plans including product portfolio strategies, pricing strategies, activation plans, and consumer promotional plans aligned with brand and sales strategies.
• Analyze market trends, shopper insights, and competitor activities to identify growth opportunities.
• Plan and implement trade promotions, POSM, and in-store activations with seamless coordination with the sales team and cross functions team.
• Monitor and evaluate the effectiveness of trade promotions with clear measures to determine the impact on ROI; providing recommendations for continuous improvement.
• Identity and lead new product launches, product revamps with excellent planning & execution.
• Collaborate with Brand Strategy & Activation Manager/ Digital Marketing Manager/ CRM Manager/ Merchandising Manager to translate brand strategies into actionable trade activities and
  category management initiatives to enhance product visibility and shopper engagement.
• Create promotion plans to recruit new pet owners and evaluate these promotional plans to ensure
  they are consistent with the brand strategy and that the message is effectively conveyed.
• Enthuse and engage sales team on marketing initiatives and work closely with Scientific Communication team to equip sales with effective trade tools, guidelines, and programs to achieve
  business targets.
• Partner with trade partners to implement trade programs, track performance, and ensure strong
  execution in the field.
• Conduct regular market visits to monitor in-store execution and identify improvement areas.
• Plan and manage the A&P and Trade Spend in-line with business growth as well as ensuring optimum ROI on activities and initiatives.
• Provide timely reporting, analysis, and insights to management to support strategic decisionmaking.
• Facilitate the local PMR and participate in the Regional PMR, bridge information from and to the region and secure a smooth step one of the S&OP+ processes.
• Select, develop and lead relations with marketing and event agencies and other key suppliers, to ensure timely deliverables and optimize the marketing budget.

Requirements

• Professional Degree in Marketing, Economics, Business or related
• Working experience within the FMCG industry or leading pharmaceutical companies
• At least 3 years experience in marketing or marketing related fields (trade marketing, brand management, portfolio manager, etc.)
• Self-driven, highly motivated, and comfortable interacting at various levels of an organization, up to senior management
• Individual who thrives in an entrepreneurial and rapidly changing environment.
• Excellent planning, organizing and prioritizing skills
• Able to stand alone with high accountability & attention for detail
• Language skills: fluent in written and spoken English is a must
• Interest for nutrition and passion for dogs and cats would be a plus
• Willing to travel as required