We're looking for a passionate and visionary Creative Lead to drive the visual and content direction across our family of brands at the SaladStop! Group. This role is ideal for a dynamic creative who thrives in a fast-paced environment, combining strong leadership with hands-on execution to shape compelling, purpose-driven campaigns.

You will play a critical role in strengthening our brand identities, engaging customers across channels, and collaborating with stakeholders-from operations to culinary to marketing-to bring ideas to life across digital, in-store, and experiential platforms.

Key Responsibilities

• End-to-End Creative Execution
  Conceptualize, design, film, and produce content for social media, digital signage, packaging, menus, mobile applications, and campaign visuals across multiple brands.
• Digital Content & Storytelling
  Lead the creation of short-form video content, photography, and animations that bring our brand stories to life-highlighting product launches, behind-the-scenes experiences, customer interactions, and brand campaigns.
• Cross-Functional Collaboration
  Work closely with teams across marketing, procurement, culinary, tech, and operations to develop effective visual content that aligns with business needs and campaign goals.
• Brand Consistency
  Ensure creative consistency across all touchpoints while adapting assets for different platforms and brand voices.
• Mentor & Guide
  Provide creative direction to junior designers, interns, and freelance partners to ensure high-quality, on-brand work.
• Trend Awareness & Innovation
  Stay ahead of design and content trends, social platform shifts, and emerging creative technologies (e.g., AI tools) to keep our brands at the forefront of engagement.
• Content Performance Optimization
  Analyze the effectiveness of content, applying insights to continuously refine and improve visual strategies.
• Multi-Brand Project Management
  Balance multiple brand timelines and project scopes-delivering assets that are creative, impactful, and on time.

Who You Are

• Creative & Strategic: You have a strong design sensibility and understand how creative supports business goals.
• Hands-On Leader: You're not afraid to do the work-whether that's directing a shoot, editing a reel, or laying out a menu.
• Visual Storyteller: You know how to craft engaging, brand-relevant content that resonates across platforms.
• Collaborative Communicator: You work well with multiple teams and stakeholders, bringing ideas to life through teamwork.
• Detail-Oriented & Adaptable: You take pride in producing polished work while staying flexible across brand requirements.

What You'll Bring

• 5-8 years of experience in graphic design, content creation, or visual communications.
• A strong, relevant portfolio showing brand work across digital, video, and print-especially within F&B, lifestyle, or FMCG.
• Proficiency in Adobe Creative Suite, video editing software (e.g., Premiere Pro, Final Cut), and comfort with AI-driven design tools.
• Working knowledge of UI/UX and motion design is a plus.
• Deep understanding of platform-specific content formats for TikTok, Instagram Reels, YouTube Shorts, etc.
• Experience managing project timelines and brand consistency across multiple touchpoints.

Why Join Us

Be part of a mission-driven company redefining food and sustainability across Asia. Collaborate with world-class creative partners like Eight Inc, Ong & Ong, and Bravo. Gain exposure across international markets while working on bold, fast-moving brands.

PORTFOLIO submission is required to be considered for this role.