We are seeking a driven and creative Marketing Manager to lead marketing initiatives across our growing mobile retail, repair, accessories, and trade-in business. The role involves developing and executing marketing strategies to boost footfall, enhance brand presence, and drive both B2C and B2B growth. You will oversee campaigns across digital, social media, in-store promotions, partnerships, and events, ensuring alignment with our brand concept.

Key Responsibilities:

• Develop and implement integrated marketing strategies for retail outlets, repair services, and trade-in programs.
• Manage digital marketing channels (Google, Meta, Chinese social media, SEO/SEM, email, WhatsApp engagement, website).
• Plan and execute campaigns to increase foot traffic, sales conversions, and customer loyalty.
• Collaborate with operations, sales, and design teams on promotions, signage, lightbox displays, and seasonal campaigns.
• Drive content creation (videos, posts, customer stories) to strengthen brand positioning.
• Monitor and analyze campaign performance, market trends, and competitor activities.
• Manage marketing budget, track ROI, and report results to management.
• Build partnerships with malls, distributors, and brand partners to expand market reach.

Requirements:

• Diploma/Degree in Marketing, Business, Communications, or related field.
• 3-5 years of experience in retail, FMCG, or consumer tech marketing.
• Strong knowledge of digital marketing, social media, and retail promotions.
• Creative mindset with strong project management and execution skills.
• Excellent communication and copywriting abilities (English; Chinese proficiency an advantage).
• Data-driven with good analytical and reporting skills.
• Ability to thrive in a fast-paced, multi-outlet retail environment.