Training Development

• Design and execute end-to-end Sales & Aftersales training strategy
• Lead and assess training needs make sure is align with business goals: sales growth, NPS improvement, and dealer success
• Regularly update training materials to reflect new products, services, sales techniques, and market trends
• Create sales onboarding program including sales techniques, product knowledge, objection handling, digital selling
• Implement aftersales program including service advisor skills, technical awareness, service process training, upselling techniques
• Lead national training team; coordinate across sales, service & marketing
• Partner with dealer leadership for full program engagement

In-House Trainer Development & Governance

• Establish & manage in-house trainers at dealerships
• Set clear KPIs, coach regularly, and ensure consistent local rollout

Data-Driven Execution

• Provide detailed feedback and reports to sales management on the effectiveness of training sessions and overall impact on sales performance
• Analyze sales team performance and identify areas where further development or training is required

Qualification:

• Min. 7 years training experience with proven experience as a Sales Trainer or similar role in a sales-driven environment
• In-depth knowledge of sales processes, methodologies, and best practices
• Strong sales & aftersales knowledge (automotive preferred)
• Skilled in facilitation, coaching, and performance analytics (Certification in sales training or coaching is a plus)
• Strategic thinker, execution-focused, and customer-obsessed
• Leadership capabilities for guiding a team
• Adaptability to a dynamic, fast-paced industry