he Sales Manager is responsible for driving sales growth, building and maintaining client relationships, and developing strategies to maximize revenue for the company's food and beverage operations. This role requires a strong understanding of the F&B industry, excellent communication, and proven sales skills.

Key Responsibilities

• Develop and implement sales strategies to achieve revenue and market share targets.
• Identify and pursue new business opportunities in corporate, events, catering, hospitality, and retail channels.
• Build and maintain strong relationships with key clients, partners, and distributors.
• Conduct regular market research to identify trends, competitor activities, and customer preferences.
• Prepare and deliver sales presentations, proposals, and contracts.
• Collaborate with operations and marketing teams to ensure seamless execution of client requirements.
• Monitor sales performance metrics and prepare regular reports for management.
• Negotiate pricing, terms, and agreements to close profitable deals.
• Represent the company at industry events, exhibitions, and networking opportunities.
• Ensure excellent customer service and handle client feedback effectively.