The Automotive Sales Manager is responsible for achieving new car sales objectives by leading and managing the Sales Team. The role focuses on driving sales performance, maximising market potential, ensuring a high level of customer satisfaction, and maintaining a strong and loyal customer base. This position plays a key role in supporting the dealership's revenue, profitability, and brand reputation.

Key Responsibilities

Sales Strategy & Target Achievement

• Define and implement sales targets and departmental performance measures.
• Monitor and manage key sales metrics, including retail volume, segment share, bonus structures, and stock age.
• Plan and execute tactical sales activities such as stock clearance, end-of-quarter pushes, and sales campaigns.
• Ensure accurate management of demo vehicles, including usage, costs, and insurance.

Market Analysis & Business Development

• Analyse market potential and trends to support effective sales planning.
• Segment the market and assign territories to sales consultants accordingly.
• Work closely with Marketing to plan and execute campaigns, showroom events, and promotional activities.
• Monitor and implement brand and corporate sales strategies in alignment with dealership goals.

Leadership & Team Management

• Lead, coach, and develop the sales team to achieve individual and team targets.
• Manage the full employee life cycle of the sales team, including recruitment, onboarding, training, performance reviews, and development planning.
• Conduct regular team meetings, one-on-ones, and sales reviews to drive accountability and performance.
• Ensure sales consultants uphold brand values and deliver exceptional customer experiences.

Customer Relationship Management

• Act as an escalation point for complex customer enquiries or complaints to ensure customer satisfaction.
• Build and maintain relationships with VIP and key corporate customers.
• Oversee end-to-end customer engagement from enquiry to delivery, ensuring a seamless and premium experience.
• Drive customer loyalty and retention through personalised service and proactive engagement.

Operational Excellence & Process Compliance

• Ensure adherence to corporate, legal, and retail sales process standards.
• Review and approve sales contracts, pricing structures, and order accuracy.
• Manage stock levels effectively to align with sales forecasts and minimise ageing inventory.
• Collaborate with internal departments (e.g. Aftersales, Finance, Marketing) to ensure operational efficiency and customer-centric service delivery.

Requirements

• Proven experience in automotive sales and sales team management, preferably within a multi-brand dealership environment.
• Minimum 2 years of experience as Sales Manager in the automotive industry.
• Strong business acumen with the ability to analyse data, forecast trends, and make strategic decisions.
• Excellent leadership, coaching, and interpersonal skills.
• Customer-focused mindset with a commitment to delivering exceptional service.
• Familiar with CRM tools and automotive sales systems (e.g., Salesforce or similar).
• Strong understanding of showroom operations, retail pricing strategies, and stock management processes.

Key Competencies

• Strategic Thinking
• Leadership and Team Development
• Sales Planning and Execution
• Customer Relationship Management
• Market and Competitor Awareness
• Communication and Influence
• Operational and Process Compliance