This role will drive student acquisition for all programs across Singapore and will be the custodian and responsible for the marketing initiatives and outcomes across programs and campuses.

Job Description:

• Lead generation and support/reporting activities - including fortnightly reports, managing the media buying agency and monitoring lead generations.
• Managing marketing and recruitment budget - reporting for budgets. Ensuring we stay within our budget, and that procurement procedures are followed and aligned with budgets.
• Social media activations, messaging and support - daily social media posts, meeting with guests, influencers, students, faculty and providing daily social media coverage and messages.
• Developing, arranging and executing marketing campaigns and collateral - working with creative team to create ads to support lead generation activities, assisting the student recruitment team, as well as creatives for social media campaigns, branding and awareness initiatives.
• Events support for recruitment and on-campus events.
• Coverage of on campus events and helping set up events, providing all the collaterals needed for the recruitment team.

Job Requirements:

• Degree in Marketing
• 5+ years of experience in marketing and at least 2 years' experience in digital
• marketing.
• Hands-on experience in building a well-known brand from scratch, using ATL, TTL and BTL tools.
• Competitive Understanding - Keep a close watch on the competitive landscape of the targeted city.
• Seize opportunities to adapt pricing, talent and business model.
• In depth knowledge of online marketing tools, PPC (Google AdWords, Yahoo Ads,
• Bing Ads and Facebook Ads)
• Excellent Written & Oral Communication and pleasing personality.
• Self-starter & Go-getter, problem solving skills, ability to work with deadlines and targets.