Sales Manager (FMCG)

A FMCG Sales Manager is responsible for leading the sales team to achieve sales targets, expanding market share, and building strong relationships with customers and retailers in the FMCG industry.

Key Responsibilities:

• Sales Strategy: Develop and implement sales strategies to drive growth and market share
• Team Management: Lead, motivate, and train a team of sales representatives to achieve sales targets
• Customer Relationships: Build and maintain strong relationships with key customers, retailers, and distributors
• Market Analysis: Stay up-to-date with market trends, competitors, and consumer behavior
• Sales Forecasting: Accurately forecast sales and adjust strategies accordingly
• Performance Metrics: Track and analyze sales performance metrics, such as sales volume, market share, and customer satisfaction
• Product knowledge: Stay knowledgeable about products, features, and benefits to effectively communicate with customers and sales teams
• Trade Promotions: Plan and execute trade promotions, pricing strategies, and marketing campaigns
• Sales Operations: Oversee sales administration, including order processing, inventory management, and logistics
• Budgeting: Manage sales budgets, allocate resources, and optimize expenses

The candidate should possess:

• Strong FMCG sales and marketing background
• Excellent leadership and communication skills
• Ability to analyze data and make informed decisions
• Strong customer relationship-building skills
• Knowledge of the FMCG industry and market trends
• Strategic thinking and problem-solving skills
• Ability to work under pressure and meet sales targets