The PR Manager, DDI is responsible for managing the Communications and PR strategy for Disney Destination International (DDI) projects which will contribute to the achievement of business objectives and enhance the DDI brand image and reputation in market.

The role is an integral part of the local DDI team, reporting directly to the Director of Travel and Business Development

Responsibilities:

• Develop and lead the PR strategy for DDI to support key initiative
• Work closely with DDI Director to develop AOP plans, ensuring all tactics and strategy align across the business
• Manage logistics for third party partnerships, PR and broadcast projects
• Manage and execute promotional partnerships with internal and external partners as required
• Work together with PR teams to create locally relevant press releases to disseminate to travel trade & consumer media
• Own and manage the PR database and build strong relationships with key editors, journalists and bloggers
• Lead and manage third party agencies (where applicable)
• Lead, manage and maximize third party broadcast partnerships and opportunities
• Develop a social media influencer strategy and execute influencer familiarizations
• Develop and manage PR events including announcements and launch events
• Host and entertain media and partners when on site
• Arrange complimentary access and coordinate travel logistics for travelling partners, VIP's, talent and media
• Proactively collaborate with Marketing Strategy and Business Development Managers to create top of mind awareness for Disney Product and to optimise sales opportunities
• Develop and maintain working relationships with international peers to gain and share information on initiatives, plans and events
• Collaborate with internal TWDC lines of business to leverage local Disney activity to deliver optimal synergy brand and campaign results
• Cross company recommendations and considerations in an advisory role in shaping future projects and efficiencies across the organisation
• Monitor travel industry intelligence, opportunities, and threats to enable DDI Core teams to understand current trends in, and recommending ways in which DDI may maximize returns in a changing market.
• Work closely with Public Affairs teams to develop local plans
• Work on other projects as required by Director of Travel and Business Development

Requirements:

• 8+ years of related experience in PR/ Marketing and/or content relations
• Specific qualifications are not a pre-requisite, however, degrees in Media Communications, Business Marketing or equivalent will be highly regarded
• An understanding of the Disney Destination portfolio of Parks & Resorts and Cruise Line and the travel industry landscape is essential
• Strong understanding of local media landscape and must have existing relationships with local media partner
• Experience with social media and Influencer activations to drive awareness and sales
• Strong project management skills
• Experience within the Travel industry in a marketing, events and PR role preferred
• Strong partnership development and relationship management experience
• Enthusiastic and highly collaborative team player
• Understanding of legal tenants related to promotional activation
• Effective communication and presentation skills
• Excellent relationship and negotiation skills and ability to achieve mutual wins with partners

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.