1. Strategy & Planning

* Develop and implement a comprehensive social media strategy aligned with business goals.

* Conduct competitor and audience research to identify trends and opportunities.

* Define KPIs (Key Performance Indicators) and track performance metrics (engagement, reach, conversions, etc.).

2. Content Management & Scheduling

* Plan and schedule content calendars across platforms (Instagram, Facebook, TikTok, etc.).

* Ensure consistent brand messaging and tone across all channels.

* Optimize posting times for maximum engagement.

3. Content Ideation & Development

* Brainstorm and conceptualize innovative content ideas (videos, graphics, reels, etc)

* Write compelling scripts, captions, and storytelling content.

* Ensure content aligns with brand identity and marketing goals.

4. Production & Editing

* Oversee end-to-end content production (shooting, editing, motion graphics, etc)

* Edit videos (using tools like CapCut) and graphics (Canva, Photoshop)