Scope of role :

The role sits within OMD's performance team. The team has a market-leading position in implementational / executional management of a key advertiser. As a performance manager, you will be responsible for being the day-to-day campaign management lead on a set of client accounts. You will work closely to support your team in in troubleshooting problems and prioritizing their daily tasks.

Reporting Structure :

You are expected to manage your team (Performance Planners / Executives). You report to the Performance Director in the team, with a dotted line to the Head of Performance.

Key Responsibilities :

Client Relationship Management:

• Build and maintain strong client relationships, acting as the main point of contact for key stakeholders in the account(s) you manage.
• Understand clients' business goals and translate them into effective digital media strategies.
• Provide strategic recommendations and insights to clients to optimize their digital marketing efforts.

Team Leadership and Development:

• Lead and mentor a team of digital marketing professionals.
• Foster a collaborative and innovative work environment, promoting the growth and development of team members.
• Set clear objectives, provide constructive feedback, and conduct performance evaluations.

Digital Strategy Development:

• Develop and execute comprehensive digital marketing strategies that align with clients' objectives.
• Oversee the planning and implementation of digital campaigns across various channels, including Paid Search, Programmatic, Social and other direct vendor buys.

Data Analysis and Reporting:

• Utilize data analytics tools to measure the effectiveness of digital campaigns and provide actionable insights for optimization.
• Prepare and present regular reports to clients, highlighting key performance indicators and recommendations for improvement.

Budget Management:

• Manage digital marketing budgets effectively, ensuring efficient allocation of resources to maximize ROI.
• Monitor campaign spend and adjust strategies as needed to stay within budget constraints.
• Work with our finance team to ensure accurate and timely reconciliation of media spends

Stay Informed on Industry Trends:

• Keep abreast of emerging trends, technologies, and best practices in digital marketing.
• Apply industry knowledge to enhance clients' digital strategies and maintain a competitive edge.

Process/Strategy

• Be our biddable media platform planning & activation expert (e.g. Google Ads, DV360, Facebook/IG, TikTok)
• Develop a deep understanding of agency processes and client's way of working, with a mind of improving the current workflow & optimization processes
• Work as both a leader and hands-on expert to assist junior team members with delivering results for clients.
• Champion new agency tools, settings & technologies and help activate any existing ones that are not in place

Required Skills :

• Minimum 4 years of work experience in a performance media role.
• Strong technical understanding of Paid Search, Programmatic and Social planning and implementation. Preferably all 3 but minimally 2 out of the 3 (Social, SEM, Programmatic)
• Solid understanding of media planning processes, with exposure in omnichannel (Programmatic, Offline, etc.) planning considered a plus
• Experience of using Google Campaign Manager is required
• Experience in bid management and process automation through Skai/SA360/Marin is a plus
• Experience with Google Analytics and other analytics platforms is a plus
• Strong communicator possesses excellent verbal, written and presentation skills
• Attention to detail is a must; accuracy in work is the top KPI
• Have strong organizational skills being able to manage multiple clients / projects at once
• Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint

Personal Attributes :

• Strong attention to detail
• Prior experience in a media agency preferred
• A 'Can Do' attitude
• Tenacious
• Business savvy
• Persuasive
• Ability to present and communicate ideas in a coherent and effective manner
• Great interpersonal and communication skills internally, with media owners and clients
• Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines