Position Overview

Vinflow Bistro and Wine Bar is seeking a creative and results-driven Marketing Executive to build and significantly increase our brand awareness in Singapore's competitive dining market. The primary focus of this role is to establish Vinflow as a recognized and respected name in western dining and wine culture. We are looking for a marketing professional who understands brand building, has experience in the western dining and wine industry, and possesses the vision to elevate our market presence and brand recognition.

Key Responsibilities

Brand Awareness & Market Positioning

• Develop and execute comprehensive brand awareness campaigns to establish Vinflow in Singapore's dining scene
• Create distinctive brand identity and messaging that differentiates us from competitors
• Conduct market research to identify target demographics and brand positioning opportunities
• Develop brand recognition strategies through consistent visual identity and messaging
• Track and increase social media post reach and engagement volumes
• Convert brand awareness into measurable restaurant foot traffic and customer visits
• Build brand credibility within Singapore's wine and fine dining community

Social Media Management

• Manage and grow Vinflow's presence across Red Book (Xiaohongshu), Facebook, Instagram, and TikTok
• Create platform-specific content strategies tailored to each social media channel's audience
• Develop engaging visual and video content designed to drive restaurant visits and reservations
• Post regularly across all platforms with focus on maximizing reach and engagement
• Execute targeted advertising campaigns on Facebook, Instagram, and TikTok to increase foot traffic
• Optimize content strategy for each platform to convert online engagement into actual restaurant customers
• Track platform-specific metrics including post reach, impressions, and conversion to visits
• Stay updated on platform algorithm changes and best practices for Red Book, Facebook, Instagram, and TikTok

Content Creation & Production

• Create high-quality visual content including professional food photography and styling
• Produce engaging videos showcasing dishes, wine selections, dining atmosphere, and behind-the-scenes content
• Develop video content for different platforms (short-form for TikTok/Instagram Reels, longer format for Facebook)
• Create platform-specific content including Red Book lifestyle posts, Instagram Stories, Facebook events, and TikTok trends
• Write compelling captions and copy in both English and Mandarin for different audiences
• Design marketing materials, promotional graphics, and branded content
• Coordinate and direct content shoots including food styling and venue photography
• Edit photos and videos using professional editing software
• Maintain consistent visual brand identity across all created content

Public Relations & Industry Presence

• Build relationships with food critics, wine writers, and industry influencers
• Secure media coverage and editorial features to increase brand visibility
• Establish Vinflow as a thought leader in Singapore's wine and dining scene
• Coordinate with wine industry professionals and participate in wine events
• Develop strategic partnerships with luxury brands and complementary businesses
• Manage crisis communications and protect brand reputation

Performance Tracking & Analytics

• Monitor and report on key performance indicators: social media post reach volumes and customer visit numbers
• Establish clear correlation between marketing activities and restaurant traffic
• Track conversion rates from social media engagement to actual restaurant visits
• Analyze customer visit patterns and optimize marketing timing accordingly
• Provide regular reports on post performance and corresponding foot traffic increases
• Use data insights to refine marketing strategies for maximum customer acquisition

Required Qualifications

Experience & Education

• Minimum 3-5 years of marketing experience, preferably in F&B or hospitality industry
• Proven track record of successful marketing campaign development and execution
• Experience with digital marketing platforms and analytics tools

Skills & Competencies

• Strong brand building and strategic marketing experience
• Proven ability to drive measurable increases in post reach and restaurant foot traffic
• Expert knowledge of Red Book (Xiaohongshu), Facebook, Instagram, and TikTok platforms
• Advanced content creation skills including photography, videography, and video editing
• Proficiency in content creation tools
• Experience with food photography, styling, and restaurant videography
• Strong visual storytelling abilities and creative content development
• Understanding of each platform's content format requirements and best practices
• Ability to create content that drives tangible business results and customer visits
• Experience with influencer partnerships and collaborative content creation
• Bilingual capabilities (English and Mandarin preferred) - essential for Red Book content creation
• Prefer Singapore Citizen or PR

How to Apply

Please submit your resume, portfolio showcasing your content creation work (including food photography, restaurant videos, and social media content) to nikki.lin@vinflow.sg

Location: Singapore