The Regional Channel Sales Enabler Manager will be responsible for driving revenue growth and margin improvement by optimising product strategy, pricing, and sales channel performance. This role requires a strategic thinker who can bridge product, pricing, operational efficiency, and international sales enablement to strengthen distribution channels and unlock new market potential.

KEY RESPONSIBILITIES:

1. Revenue Generation & Product Strategy

• Manage channel sales for upholstery and case goods (bureaus & cabinets)
• Monitor product performance metrics such as Rate of Sales, AOV, and attachment rates
• Build and maintain a balanced product mix with complementary offerings
• Develop and maintain a product grid across price tiers (good, better, best)
• Conduct competitive analysis and ensure outward-looking product positioning

2. Margin Optimisation

• Ensure pricing strategies align with market dynamics and profitability goals
• Monitor Gross Profit (GP) and optimise for sustainable margin growth
• Collaborate with factories to balance the number of models with market variety demands
• Coordinate efforts to standardise product offerings across regions to reduce complexity

3. Cost Rationalisation & Efficiency

• Work with logistics teams to consolidate operations and attract 4PL suppliers
• Identify opportunities to digitalise administrative process to reduce inefficiencies
• Support the transition of admin functions to China to scale sales and reduce back-office overhead

4. Sales & Distribution Network Development

• Manage sales offices and teams, including agents, reps, distributors, and marketers
• Develop management frameworks and performance KPIs with overseas office heads
• Oversee continuous sales training and capability development programs
• Expand physical presence by identifying opportunities for sales and marketing offices in Asia-Pacific
• Support development of cross-docking and breakbulk facilities in alignment with hybrid or 4PL models

5. Market Expansion & Channel Diversification

• Identify and develop untapped markets (e.g. Polynesia, Micronesia, Melanesia)
• Establish and grow presence in department stores, own retail stores. and pop-up concepts
• Leverage road shows and similar activations as part of the channel marketing toolkit

QUALIFICATIONS & REQUIREMENTS:

• Bachelor's degree in Business, Marketing, Supply Chain, or related field
• Minimum 5-8 years' experience in channel sales, sales operations, or regional sales enablement
• Strong understanding of product pricing, merchandising, and market dynamics
• Experience in multi-country sales strategies and working with 4PLs is preferred
• Proven ability to lead cross-functional projects across geographics
• Excellent analytical, communication, and organisational skills