Marketing Manager -Functional Beverages (FMCG)
FORTUNE 9 GROUP PTE. LTD.
- Develop and execute branding and marketing plans to strengthen brand positioning and achieve business growth objectives.
- Collaborate closely with Operations, R&D, Training, and head of Business development to ensure campaigns are aligned and effective.
- Establish strategic brand partnerships to expand brand reach and boost consumer engagement.
- Manage and direct agencies in creating and executing impactful digital marketing and public relations strategies.
- Collaborate with local marketing teams to transform brand strategies into actionable, results-driven campaigns aimed at increasing market share, enhancing brand equity, and improving customer experience.
- Craft persuasive and engaging copy for campaigns, product launches, and brand communications, ensuring messaging consistency across all platforms.
- Manage the annual marketing budget and monitor campaign performance to ensure Marketing ROI targets are achieved.
Requirements:
- Bachelor's degree with a minimum of 5 years' experience in branding and marketing, preferably in FMCG.
- Proven copywriting experience with the ability to create compelling, brand-aligned content.
- Strong communication, presentation, and storytelling skills.
- Analytical mindset with a deep understanding of consumer profiles and market trends.
- Well-organised with excellent timeline management skills and attention to detail.
JOB SUMMARY
Marketing Manager -Functional Beverages (FMCG)
FORTUNE 9 GROUP PTE. LTD.
Singapore
10 days ago
N/A
Full-time
Marketing Manager -Functional Beverages (FMCG)