1. Develop and implement sales strategies to meet or exceed revenue targets.

2. Monitor online sales performance and identify growth opportunities.

3. Ensure product listings are accurate, updated, and optimized for search visibility.

4. Plan and execute digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.

5. Liaise with external vendors and partners for platform improvements and marketing support.

6. Work with the creative team to produce engaging product visuals, descriptions, and content.

7. Coordinate with inventory and logistics teams to maintain adequate stock levels.

8. Track and analyze key metrics such as conversion rates, traffic sources, and customer behavior.