About the Role

We are seeking an experienced and highly organized Product Marketing Manager to lead and execute go-to-market (GTM) strategies for Toobit's core products and major platform campaigns. This role is at the intersection of product, marketing, and operations-responsible for transforming product features and strategic events into successful global launches that drive user acquisition, engagement, and retention.

Key Responsibilities

1. Go-To-Market Planning & Execution

• Develop and lead integrated GTM strategies for product launches, promotional campaigns, and feature rollouts.
• Define product positioning, messaging, and user value propositions in collaboration with product, design, and BD teams.
• Align cross-functional stakeholders on launch timelines, deliverables, and success metrics.

2. Campaign Management

• Own the full lifecycle of high-impact marketing campaigns, from pre-launch planning to post-launch analysis.
• Coordinate cross-departmental teams including content, design, performance, community, and operations to deliver cohesive campaign execution.
• Monitor campaign performance, user funnel metrics, and market feedback to refine and optimize tactics in real time.

3. Content & Asset Coordination

• Work closely with the content team to develop blog posts, landing pages, FAQs, email flows, banners, and video scripts tailored to each campaign.
• Ensure brand consistency across all assets and channels while adapting messaging to local markets when needed.
• Proactively identify gaps in campaign materials and coordinate timely delivery from relevant teams.

4. Documentation & Enablement

• Build and maintain internal documentation for each campaign or launch, including GTM plans, messaging libraries, asset trackers, timelines, and KPI dashboards.
• Facilitate campaign alignment meetings and provide regular updates to leadership and stakeholders.

5. Market & User Insights

• Conduct competitive analysis, user research, and market landscape mapping to inform messaging and campaign targeting.
• Collaborate with product and growth teams to surface insights that shape product improvements and campaign focus.

Requirements

• 3-5+ years of experience in product marketing, marketing, or integrated marketing, preferably in fintech, SaaS, or digital platforms.
• Proven track record of successfully launching complex product features or campaigns across multiple channels.
• Strong project management and stakeholder communication skills.
• Ability to write and review marketing copy with clarity and precision.
• Familiar with marketing tech stacks and collaboration tools (e.g., Notion, Google Workspace, Trello/Asana, Looker/GA).
• Strong understanding of user funnel metrics, campaign attribution, and A/B testing.

Nice to Have

• Experience in the Web3 industry.
• Multilingual communication skills (especially Turkish, Persian, Spanish, or Arabic) to liaise with counterparts.
• Experience working in fast-paced, cross-border, remote teams.

What We Offer

• Competitive salary with growth-based performance incentives.
• A dynamic and global work environment in one of the most exciting sectors.
• Opportunities to take ownership and make a measurable impact on user growth and brand expansion.
• Access to cutting-edge tools and the chance to shape the GTM culture.