We are a fast growing environmental products and services company, looking for a Marketing Executive to join us.

Job description

• Develop and execute marketing strategies: Plan and implement campaigns across various channels (social media, email, content marketing, etc.) with a focus on driving brand awareness, lead generation, and customer acquisition.
• Leverage AI tools: Utilize AI-powered platforms for tasks such as market research, customer segmentation, content creation, campaign optimization, and performance analysis.
• Data analysis and reporting: Track and analyze key marketing metrics to assess campaign performance and identify areas for improvement. Generate reports to demonstrate ROI and provide insights for future campaigns.
• Stay updated on AI trends: Keep abreast of the latest advancements in AI technologies and their applications in marketing, and proactively explore new opportunities for innovation.
• Collaborate with other teams: Work closely with sales, product development, and other departments to ensure alignment and maximize the impact of marketing efforts.
• Content creation and optimization: Develop engaging content (blog posts, social media updates, website copy, etc.) and optimize it for search engines and user engagement.
• Budget management: Manage marketing budgets effectively and ensure efficient allocation of resources.

Qualifications:

• Diploma in Marketing, Communications, or a related field.
• Proven experience in marketing, with a strong understanding of traditional marketing principles.
• Familiarity with AI technologies and their applications in marketing.
• Proficiency in using marketing automation tools .
• Strong analytical and data interpretation skills.
• Excellent communication, interpersonal, and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with SEO and content marketing is a plus.