Responsability

Brand management:

• Translate global brand portfolio strategies into regional and local initiatives, ensuring alignment with market needs
• Coordinate with marketing managers and sales managers to plan and develop marketing plans/budget and business with specific focus for China, Australia-New Zealand, North East Asia and South East Asia but having an influence for whole APAC Region
• Creates brand presentations, product release presentations, assortment plans, brand news updates and other training materials for sales support
• Own regional brand growth KPIs, ensuring the successful implementation of local marketing and commercial strategies.

Distribution and pricing strategy:

• Lead the development and execution of distribution strategies to meet quantitative and qualitative goals.
• Implement competitive pricing strategies, ensuring consistency and alignment with global standards
• Participates in product selection, pricing and collection maintenance
• Works closely with planning to allocate product by channel of distribution

Sales support and market intelligence:

• Collaborate with cross functional teams to ensure cohesive integration of marketing and distribution efforts with business objective across APAC.
• Analyse sales to understand and react to the current business situation for brands managed
• Reports on business and distribution strategy for all sales channels
• Assist commercial team and distributors in developing a deep understanding of brand values and product offerings, manage training on the new collection
• Conduct regular market visits and gather feedback on market conditions and customer preferences.
• Analyse sales to understand and react to the current business situation for brands managed.
• Reports on business and distribution strategy for all sales channels

Requirements

• Bachelor's degree in business administration, Marketing, or a related field
• Minimum of 6 years of experience with at least 3 years in brand management, preferably in the APAC region
• Strong analytical skills with the ability to interpret sales data and generate actionable insights
• English proficiency required, Mandarin a plus.
• Excellent communication and interpersonal skills to build and maintain relationships with internal and external stakeholders
• Proven ability to manage multiple tasks and prioritize effectively in a fast-paced environment
• Ability to work independently and as part of a team
• Willingness to travel