Responsibilities:

Content Creation & Strategy

• \tDevelop, create, and oversee high-quality social media content (videos, images, reels, and other formats) that aligns with brand's identity

• \tCollaborate with internal creative teams to conceptualize and produce engaging socialfirst content

• \tEstablish and oversee the social content plan/calendar, and execute briefs to ensure social-first content is conceptualized at the beginning of the season, aligned with product drops

• \tCraft compelling storytelling narratives that resonate with the brand's audience and consumers

• \tEnsure consistency in tone, visuals, and messaging across all digital platforms

• \tServe as a brand ambassador, proactively building relationships and networking with key industry players for future opportunities

Social Media & Digital Campaigns

• \tPlan and execute digital campaigns to drive engagement, reach, and brand awareness

• \tOversee the publishing of content across platforms such as Instagram, TikTok, WeChat, YouTube, and emerging digital channels

• \tLeverage insights and trends to optimize content performance and audience interaction

• \tWork closely with global and regional teams to tailor content for specific markets

Influencer & Brand Collaborations

• \tManage partnerships and collaborations for organic and paid content opportunities

• \tOversee content production for influencer-led campaigns and activations

• \tIdentify and engage with influencers, rising talents, ambassadors, community and content creators who align with brand's vision

Performance Tracking & Optimization

• \tMonitor key performance metrics for content and social media initiatives

• \tAnalyse audience engagement and campaign effectiveness to refine future content strategies

• \tProvide regular reports and insights to senior management on content performance and market trends

• \tOptimize engagement, grow follower count, and acquire a new customer demographic while keeping our current audience engaged

Event & Campaign Coverage

• \tLead real-time content creation for events, store activations, shows, and product launches

• \tEnsure timely and high-quality content output for coverage and exclusive digital Storytelling

REQUIREMENTS

• \t5+ years of experience in content creation, social media management, or digital marketing within the fashion industry

• \tDeep understanding of digital trends, branding, and consumer engagement strategies

• \tProficiency in content creation tools, including Adobe Creative Suite (Photoshop, Premiere Pro), Final Cut Pro, and other editing software

• \tExperienced in collaborating with photographers, videographers, and production teams to execute high-quality content

• \tStrong grasp of social media algorithms, audience behaviour, and emerging digital platforms

• \tProven track record in managing influencer partnerships and digital collaborations

Only shortlisted candidates will be notified.