RESPONSIBILITIES

• Develop creative concepts tailored to project briefs and brand aesthetics

• Ideate themes, narratives, and visual styles aligning with brand positioning

• Research and craft relevant keywords for AI generative processes

• Optimize creative workflows and enhance visual outputs through AI strategy

• Define and guide styling directions, including wardrobe, props, set design and overall

aesthetics

• Conceptualize and specify poses to achieve the desired visual impact

• Strategize the pairing of imagery and videos to create cohesive and compelling elements

• Collaborate with photographers, videographers, and retouchers to ensure seamless execution

• Oversee all phases of image and video production, including pre-production to postproduction

• Ensure the final outputs are polished, brand-aligned, and ready for distribution across relevant

platforms

• Utilize AI tools and technology to enhance the quality and creativity of deliverables

• Take charge of the end-to-end creative process to ensure high-quality outputs that align with

project goals and timelines

REQUIREMENTS

• Proven experience in creative production, preferably with expertise in AI generative tools

• Strong understanding of branding, visual storytelling, and aesthetics

• Proficiency in design and video editing tools, with knowledge of AI imaging software

• Proficiency in Generative AI tools, Adobe Photoshop, and Lightroom, with experience in Mac

OS environments

• Familiarity with additional AI content creation tools (e.g., Ideogram for text-in-image creation, Magnificent AI for upscaling) is a plus

• Clear understanding of file processing and color management

• Basic knowledge of photography is an advantage

• Awareness of the ethical implications and potential impact of AI in digital content creation

• At least 3 years of relevant experience in a fast-paced digital production environment, particularly within the fashion and e-commerce sectors

• Excellent project management and collaboration skills

• Attention to detail and a passion for innovation in creative production

• Collaborative mindset that values diversity of thought and creative solutions

• Professional attitude with the ability to give and receive constructive feedback

• Deadline-driven with the ability to multitask effectively

• Well-organized with excellent time and task management skills

• Independent yet a strong team player

• Flexible, adaptable, self-motivated, diligent, and reliable

Only shortlisted candidates will be notified.