1. Strategy & Planning:

• Develop and implement e-commerce marketing strategies: This includes defining target audiences, setting goals, and outlining tactics to achieve them.
• Manage and optimize e-commerce channels: This involves overseeing website performance, social media engagement, email marketing campaigns, and paid advertising (e.g., Google Ads, social media ads).
• Analyze market trends and customer behavior: This helps identify opportunities for growth and adjust marketing efforts accordingly.
• Budget management: Allocating resources effectively to maximize ROI on marketing spend.
• Stay up-to-date with e-commerce trends: Continuously learning about new technologies, tools, and best practices.

2. Execution & Optimization:

• Create and execute targeted marketing campaigns: Developing engaging content and offers that resonate with the target audience.
• SEO optimization: Improving website visibility in search engine results.
• Content marketing: Creating and distributing valuable content to attract and engage customers.
• Email marketing: Building and nurturing customer relationships through email campaigns.
• Paid advertising: Managing and optimizing online advertising campaigns.
• A/B testing: Experimenting with different approaches to optimize performance.
• Website analysis: Monitoring website traffic, conversion rates, and other key metrics.

3. Collaboration & Communication:

• Cross-functional collaboration: Working closely with product, sales, customer experience, and other teams to align marketing efforts.
• Team leadership: Managing and mentoring a team of e-commerce marketing specialists.
• Reporting and analysis: Tracking campaign performance, providing insights, and making recommendations for improvement.
• Compliance: Ensuring all marketing activities adhere to legal and ethical standards.

Detailed Requirements:

• Education:A Bachelor's degree in Marketing, Business, or a related field is preferred.
• Experience: 3-5 years of experience in e-commerce or digital marketing is expected, with a proven track record of developing and executing successful marketing campaigns. We welcome fresh graduates or new marketers also.
• E-commerce Platform Proficiency:Familiarity with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) is preferred.
• Digital Marketing Skills:SEO & SEM: Knowledge of search engine optimization and paid search advertising is preferred.
  Email Marketing: Experience with email marketing campaigns, automation, and segmentation is preferred.
  Social Media Marketing: Proficiency in social media platforms and strategies is preferred.
  Content Marketing: The ability to create and distribute engaging content that resonates with the target audience is preferred..
• Analytics and Reporting:Web Analytics: Strong skills in using web analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and campaign performance is preferred..
• Other Essential Skills:Communication & Interpersonal Skills: Excellent communication and interpersonal skills are needed for collaborating with other teams, providing feedback, and managing relationships with stakeholders.
  Project Management: The ability to manage multiple projects, meet deadlines, and prioritize tasks effectively is crucial.
  Problem-Solving & Analytical Skills: Strong analytical skills and the ability to interpret data, identify trends, and make data-driven decisions will be highly valued.
  Creative & Strategic Thinking: The ability to think creatively and develop innovative marketing strategies is important for staying ahead of the competition.
• Adaptability: The e-commerce landscape is constantly evolving, so the ability to adapt to new trends and technologies is essential.