Are you passionate about driving fintech growth and building impactful marketing campaigns? Join our fast-growing Payment Fintech Company as a Product Marketing lead and help shape our DeCard brand, boost user acquisition, transactions and increase B2B sales leads!

Key Responsibilities:

• Develop and execute comprehensive go-to-market strategies for new and existing DeCard card products.
• Conduct market research to understand customer needs, competitive landscape, and industry trends.
• Create compelling value propositions, messaging, and positioning tailored to target audiences.
• Plan and execute marketing campaigns across digital, direct, and partnership channels.
• Drive user acquisition, activation, and retention through targeted marketing programs.
• Monitor and analyze product performance metrics, customer feedback, and campaign effectiveness.
• Manage product-related content, promotional materials, and communication strategies.
• Stay updated on industry regulations, compliance requirements, and best practices in the financial card sector.
• Develop social media management & community engagement: Overseas daily operations of social media platforms across traditional and emerging channels, with a focus on audience growth, engagement, and campaign performance.
• Event planning & promotion: Design and execute online/offline events to promote the company's fintech image and expand market reach.
• Sales promotion & campaign execution: Support paid performance marketing campaigns across platforms including Facebook, Instagram, TikTok, YouTube, LinkedIn, X (Twitter), and Xiaohongshu - driving traffic, engagement, and conversions.

What We're Looking For:

• Proven experience in marketing, event planning, and brand promotion, preferably within fintech industries.
• Strong ability to create impactful campaigns to drive user growth and market exposure.
• Hands-on experience with both online and offline marketing strategies.
• Excellent communication and organizational skills, with a creative, results-driven mindset.

Why Join Us?

• Be at the forefront of fintech innovation.
• Lead exciting projects with high visibility and impact.
• Work in a dynamic, collaborative, and forward-thinking team environment.

Ready to take the next step? Apply now and be part of our journey to redefine payments in the fintech space!

About the Company

Founded in 1973, DCS Card Centre (formerly Diners Club Singapore) is a financial institution licensed to issue credit and charge cards, governed by the Monetary Authority of Singapore (MAS) under the Banking Act.

We deliver digital-first, customer-centric payment products and solutions for consumers, merchants and corporates. Leveraging on our deep heritage, we aspire to be an innovative fintech leader driving integrated payment and financial services