Job description

We're looking for a creative and driven Marketing Associate to bring our brand to life through engaging content, strategic campaigns, and impactful storytelling. You'll play a key role in planning and conceptualising our marketing strategy, and preparing for the launch of new collections across platforms and retail touchpoints.

Key Responsibilities:

Content Creation & Social Media

• Plan, schedule, and execute daily and monthly content calendars across all social media platforms.
• Conceptualise and create engaging visual content (photos, videos, GIFs, flatlays) tailored for social media.
• Craft compelling copy for social posts that aligns with our brand voice.
• Monitor social media activity, including comments and messages, and respond in a timely, brand-appropriate manner.
• Track and report on social media and content performance; suggest improvements based on insights.
• Write blog posts or design homepage banners to support marketing campaigns.

Campaigns & Brand Collaborations

• Develop and execute marketing strategies for new product launches and seasonal campaigns.
• Identify potential brand ambassadors or collaborators, proposing creative angles for partnerships.
• Manage communications with brand ambassadors and influencers, tracking collaboration deliverables.
• Support the planning, coordination, and execution of in-store activations, pop-ups, and retail marketing initiatives.

Marketing Communications

• Design and produce marketing collaterals such as digital banners, posters, EDMs, and event materials.
• Prepare email marketing campaigns (EDMs) with strong visuals and copy.
• Plan and execute marketing events, pop-ups, and store activations.
• Contribute creative ideas to improve brand storytelling, marketing strategies, and campaign performance.
• Conduct competitor research and stay updated on industry trends to help refine marketing activities.

Product & Market Knowledge

• Research new products and learn their features to effectively communicate their benefits across platforms.
• Stay up-to-date with market trends, consumer behaviour, and competitor strategies.

Ideal Candidate Profile

• Diploma in Marketing, Communications, or a related field.
• Excellent written and verbal communication skills in English.
• Highly organised, self-motivated, and able to manage multiple projects independently.
• Passionate about content creation, brand storytelling, and digital marketing.
• Experience with social media platforms and scheduling tools.
• Proficiency in at least one photo, video, or design software (e.g., Adobe Photoshop, Illustrator, InDesign).
• Basic art direction or graphic design knowledge is a plus.
• Photography skills are an added advantage.