About the Role

We are looking for a creative, data-driven, and proactive Marketing Specialist to lead and execute our marketing strategies across multiple platforms. You'll play a key role in expanding our brand presence, generating leads, and creating meaningful engagement with parents, students, and partners.

Responsibilities

• Develop and implement marketing campaigns across digital and offline channels to promote our study programs and services.

• Manage and grow our social media presence (e.g., Xiaohongshu, WeChat, Instagram, TikTok, Facebook).

• Design marketing materials, coordinate events/webinars, and maintain our website.

• Track campaign performance and generate regular reports with insights and recommendations.

• Collaborate with our education consultants, teachers, and media team to align messaging and ensure consistency.

• Monitor trends in the education industry and competitor activities to inform strategy.

• Support outreach to schools, agents, and parents in both Singapore and China.

Requirements

• Degree or diploma in Marketing, Communications, Business, or a related field.

• 1-3 years of relevant marketing experience (education or international markets a plus).

• Proficiency in social media marketing, SEO, content creation, and performance tracking tools.

• Strong communication and writing skills in English and Mandarin

• Creative thinker with a good eye for design (experience with Canva, Adobe Suite, or similar tools is a bonus).

• Able to work independently in a fast-paced and collaborative environment.

What We Offer

• A mission-driven and flexible work culture.

• Opportunities to grow in an expanding international education company.

• Hands-on involvement in branding, storytelling, and cross-border campaigns.

• A supportive team that values innovation and education impact.

• Result driven bonus structure