We are looking for a dynamic individual to conceptualise, plan and execute marketing campaigns, advertising, and promotional strategies for our mall.

Responsibilities:

• Enhance customer experience through mall wide promotions and campaigns to drive shoppers' and tourist traffic, and increase tenant sales
• Plan and execute all marketing campaigns, events and other related promotional activities for the mall, and ensure effective communication and publicity of the initiatives
• Liaise with creative & media agencies, contractors, vendors and event companies to ensure the successful running of projects and events
• Good grasp of digital/ social media marketing; identifying trends, insights, optimise spend and maintain good social media presence.
• Liaise with tenants on promotions/events and provide marketing assistance.
• Analyse and evaluate the effectiveness of marketing campaigns
• Management of causal leasing spaces to ensure a healthy take up rate and achieve the yearly KPIs
• Drive mall's loyalty programme through effective loyalty marketing and rewards catalogue curation
• Oversee and train customer service staff to ensure smooth daily operation
• Track and manage marketing budget and achieve KPI targets.

Requirements:

• Degree in Marketing or Mass Communication or related discipline
• Minimum 5 years of relevant experience in marketing communications within a retail environment
• Experience in shopping malls, social media platforms and digital marketing preferred
• Strong interpersonal and communication skills
• Creative, resourceful, meticulous, and able to multi-task
• Able to adapt to a fast-working environment