Marketing and Communication Manager| Airport Hospitality

PLAZA PREMIUM LOUNGE SINGAPORE PTE. LTD.

7 days ago

Posted date

7 days ago

N/A

Minimum level

N/A

Full-timeEmployment type

Develop marketing strategies

Develop market research plans and review research findings to support the development of marketing strategies and plans
Review potential target markets for market segmentation
Propose marketing channels to reach target customers and market segments
Liaise with key stakeholders to develop marketing strategies and plans
Assist to develop, implement, promote and publicize programs and/or special events designed to attract and meet the needs of markets targeted by the Commercial and Marketing Department

Manage brand equity

Develop strategies to enhance brand reputation and achieve positive brand equity
Website and social media's content update and monitoring

Manage marketing campaigns and events

Develop design concepts and ideas for marketing campaigns across traditional and digital platforms
Develop marketing campaign plans that are aligned with brand and marketing strategies
Conceptualize marketing collaterals according to marketing themes and review editorial content, design layout and printing specifications for production
Monitor production and distribution of marketing collaterals and paraphernalia
Manage execution of marketing campaigns and media-related activities and events
Develop measures to enhance customer experience across traditional, digital platforms and customer touch points
Develop measures to improve future marketing campaigns based on identified areas of Improvement

Manage marketing communications and public relations

Initiating and placing certain Company personnel in local media that will add to the awareness and prestige of the Company
Acting as an intermediate officer between the Company and the press to answer all media inquiries. To obtain complimentary write-up.
Attend to media events and anniversaries for maximum media reach-out
To develop and maintain strong relationship with Airport Authority, Tourism Board and Travel Offices

Partnership Strategy & Management

Identify, evaluate, and onboard strategic partners-agencies, brands, media outlets, influencers, or community organization to support marcom objectives
Negotiate partnership agreements (sponsorships, co-branding, collaborations) with mutually beneficial outcomes
Maintain active relationships with partners: coordinate campaigns, manage expectations, and ensure brand alignment

Manage human resources, finance, report management and continuous improvement

Review marketing reports to monitor and report marketing achievements
Support budget forecasting processes for the department
Manage financial budgets in accordance with departmental work plans
Evaluate new technology applications to spur innovation in customer engagement and experience
To explore potential sales and marketing partnership for the country / region

Others

To ensure that all marketing communications, including on and offline, adhere to the data protection legislations
Any ad hoc duties as assigned

Requirements

Degree holder in Marketing or any related disciplines
Strong verbal and written communication skills
Proficiency in creating and developing integrated marketing programs with a minimum of 5 years' experience preferably gained from in-house marketing communications team in sizable firms or multinational companies
Meticulous, excellent time management and a good multitasker
Good interpersonal skills and able to work under pressure
Proficient in Advanced PowerPoint, Excel and Photoshop
Working experience from at least Hospitality/F&B/Aviation Industry is a must to apply for this job

Related tags

JOB SUMMARY

Marketing and Communication Manager| Airport Hospitality

PLAZA PREMIUM LOUNGE SINGAPORE PTE. LTD.

Singapore

7 days ago

N/A

Full-time

Marketing and Communication Manager| Airport Hospitality