The Social Media Strategist/Manager will be responsible for formulating, implementing, and optimizing digital strategies across leading Chinese platforms. The role is central to DEREN's mission of helping Singaporean brands thrive in the competitive Chinese market. The candidate will work closely with the content, design, and analytics teams to deliver customized campaigns that drive performance and engagement.

Roles and Responsibilities

1. Research audience insights, market trends, and platform algorithms across WeChat, Xiaohongshu, and Douyin.
2. Develop strategic social media plans tailored to clients' goals and consumer behaviour in China.
3. Create compelling, culturally appropriate content including text, visuals, videos, and livestreams.
4. Manage content calendars and publishing schedules to ensure consistency and engagement.
5. Execute influencer and KOL campaigns, including outreach, negotiation, and coordination.
6. Analyse campaign performance data and generate reports with actionable recommendations.
7. Collaborate with design and creative teams to ensure brand consistency across platforms.
8. Stay updated with China's digital and e-commerce trends, adjusting strategies accordingly.
9. Present strategy proposals and campaign reports directly to clients.
10. Support educational workshops and knowledge-sharing sessions for internal teams and partners.

Job Requirements

1. Minimum 2 years of hands-on experience in social media marketing, preferably on Chinese platforms.
2. Proficiency in Mandarin and English (written and spoken).
3. Strong knowledge of platform-specific strategies for WeChat, Xiaohongshu, and Douyin.
4. Proven skills in content writing, visual storytelling, and campaign planning.
5. Familiarity with social media analytics tools and KPI reporting.
6. Experience with influencer marketing and managing KOL collaborations.
7. Ability to interpret campaign performance and optimize strategies based on data.
8. Excellent time management and multitasking abilities.
9. Strong interpersonal and communication skills for cross-functional collaboration.
10. Passion for the Chinese digital landscape and eagerness to learn new trends and tools.