Main Purpose of Job

• Brand marketing: Actively plan and implement initiatives to grow market share/category and increase brand awareness of assigned portfolio(s).
• Manage the marketing mix of pricing, promotion, products and distribution to improve profitability and sales of assigned portfolio(s).
• Manage the internal processes within Nestle to support the implementation of agreed plans and initiatives.
• Work closely with CCSD (Channel Category Sales Development)/Key Account Managers and take a proactive approach to ensure the delivery of agreed targets and plans.
• To ensure compliance / provide support to all quality related activities identified in the NQMS Process Descriptions and Support Process Descriptions
• To ensure compliance /provide support to all OHS related activities identified in OHSAS manual Clause 4.4.1

Responsibilities

• Responsible for generating compelling consumer insight to develop winning strategies for brands vs. competition.
• Responsible for the development of marketing plans in the ICP process by identifying the key opportunities (incorporating understanding on consumers, competition and external environment) and developing action plans for the brands in line with business objectives.
• Responsible for managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, prepare and implement launch and post evaluation.
• Responsible for delighting consumers with products experience on taste (ensuring 60:40+ wins) and packaging (benchmarked against competition).
• Responsible for reviewing the uplift numbers (based on ICP) vs. sales forecast and recommending action plans to close gaps in preparation for the MSR meeting.
• Responsible for monitoring & analysing category/brand performance including competitive benchmarking.
• Responsible for proposing optimal PFME budgets for category / brands based on ICP. Ensure all PFME investment is properly reviewed and evaluated.
• Responsible for ensuring adherence to all company principles and policies.

Requirements

• Graduate with 7 years experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill.
• Demonstrate record of success in building brands based on consumer insights.