New Media Supervisor (Digital Marketing/Social Media)
GNAME.COM PTE. LTD.
12 days ago
Posted date12 days ago
N/A
Minimum levelN/A
Marketing / AdvertisingJob category
Marketing / AdvertisingJob Responsibilities:
New Media Operations Management
Content Planning & Creative Output
Data Analysis & Optimization
Cross-Department Collaboration & Resource Integration
Team Building & Management
Job Requirements:
Educational Background
Work Experience
Skill Requirements
Communication & Collaboration
Language Skills
New Media Operations Management
- Develop and execute overall strategies and content plans for the company's new media platforms (e.g., LinkedIn, Twitter, Instagram, TikTok).
- Oversee daily content publishing, campaign planning, follower engagement, and community operations to enhance brand influence and user loyalty.
Content Planning & Creative Output
- Based on the company's business characteristics, create high-quality and shareable original content (including text, images, short videos, live streams) to strengthen brand communication.
- Plan and execute promotional campaigns around major events such as holidays, product launches, and industry conferences.
Data Analysis & Optimization
- Monitor operational data across all new media platforms, analyze user behavior and engagement performance, and propose optimization strategies to continuously improve visibility, conversion rates, and user engagement.
Cross-Department Collaboration & Resource Integration
- Work closely with Product, Design, and Sales departments to ensure new media content aligns with overall company strategy and marketing activities.
- Connect with external media, content creators, and KOLs to expand brand exposure channels.
Team Building & Management
- Build and lead the new media team, establish work standards and performance benchmarks, and train team members to improve their professional capabilities.
Job Requirements:
Educational Background
- Bachelor's degree or above, preferably in Marketing, Journalism, Advertising, Public Relations, Chinese, Media Arts, or related fields.
Work Experience
- Minimum 5 years of new media operation experience, with at least 2 years in a team management role. Experience in internet/technology/cloud services/domain-related industries is a plus.
Skill Requirements
- Strong understanding of the operational logic behind mainstream new media platforms; skilled in content marketing, fan engagement, and brand promotion.
- Excellent content planning skills, solid copywriting abilities, good aesthetic sense; familiarity with short video and livestream planning and production.
- Strong data analysis skills and results-oriented mindset, able to create optimization strategies based on metrics.
- Innovative thinker, able to stay on top of new media trends and apply them effectively in work.
Communication & Collaboration
- Exceptional cross-functional communication and project management skills; able to efficiently coordinate resources and drive project execution.
- Highly responsible, strong execution ability, and able to thrive in a fast-paced environment.
Language Skills
- Fluent in both Chinese and English to liaise with stakeholders. Experience with international new media marketing is preferred.
JOB SUMMARY
New Media Supervisor (Digital Marketing/Social Media)
GNAME.COM PTE. LTD.
Singapore
12 days ago
N/A
Full-time
New Media Supervisor (Digital Marketing/Social Media)