1. Developing and Implementing Marketing Strategies

• Create and execute comprehensive marketing plans aligned with business objectives and target audience profiles.
• Identify growth opportunities and establish brand positioning within the competitive landscape.

2. Managing Marketing Campaigns & Lead Generation and Sales Support

• Oversee and optimise integrated marketing campaigns across digital platforms including social media, website content, email marketing, and paid online advertising.
• Manage agency partners and internal resources to ensure campaign effectiveness and consistency.
• Drive qualified leads through targeted marketing initiatives across both online and offline channels.
• Collaborate with sales teams to ensure smooth handoff and follow-up, with a focus on lead nurturing and conversion.

3. Building Brand Awareness

• Develop content and manage the company's online and social media presence to enhance brand visibility.
• Strategize brand development initiatives to increase engagement and customer retention.
• Produce performance reports and actionable insights to guide decision-making.

4. Collaboration with Development Teams, Strategic Partnerships and Collaborations

• Work closely with sales consultants, developers, partners to align marketing strategies with business development efforts.
• Support joint marketing and promotional events.

5. Developing Marketing & Sales Collateral

• Design and produce high-quality marketing materials including brochures, presentations, flyers, and online content to support sales and leasing activities.

Qualifications and Skills

• Bachelor's degree in Marketing, Business, Real Estate, or a related field
• Minimum 3 years of experience in marketing, preferably in the real estate or property industry
• Strong knowledge of current digital marketing tools and analytics platforms
• Proven experience in lead generation and campaign management
• Excellent communication, copywriting, and interpersonal skills
• Highly organised, detail-oriented, and results-driven
• Proficiency in Adobe Creative Suite and Analytics tools is an advantage
• Knowledge of the International property market is highly desirable
• Able to work during the weekends and ad hoc weekday evenings

Interested applicants, please send your resume to doris.tan@benhams.com

Expected salary ranges from SGD3,500 - SGD5,000 per month.