We're looking for a driven and detail-oriented Marketing Specialist to support the execution of integrated brand and marketing campaigns. You'll play a key role in bringing CHAGEE's seasonal launches, cultural moments, and brand stories to life in Singapore-working closely with our design and content team, store operations, and partners.

This role reports directly to the Brand Manager and offers exposure to full-funnel brand marketing in a high-growth F&B environment.

Responsibilities

Campaign Planning & Execution

• Support in the end-to-end planning and execution of integrated 360 brand and marketing campaigns across product launches, seasonal promotions, and brand and cultural moments.
• Collaborate with internal stakeholders, including Creative, Social Media, User Operations, and Retail Operations teams, to effectively develop and execute brand and marketing campaigns.
• Support in developing compelling campaign storytelling angles (e.g. cultural, seasonal, sensorial, lifestyle) that align with brand positioning and resonate with the local market.
• Drive partnerships, influencer activations, and on-ground tie-ups to increase brand relevance and engagement.
• Coordinate and track campaign timelines, deliverables, and asset development- including social media, POSM, paid ads, and app visuals.
• Manage campaign deployment docs, retail store memos, and app/e-comm briefs to ensure message and mechanic consistency across channels.
• Support tracking of campaign performance metrics and contribute to post-mortem documentation and learnings.
• Maintain awareness of market trends and competitor activities to inform campaign planning.

Marketing & In-Store Activations

• Conceptualise and support the execution of offline activations and sampling efforts that bring the brand experience to life.
• Manage logistics and vendor coordination for props, premiums, and signage production.
• Liaise with Retail Operations to align on staffing, execution timelines, and activation needs per store.
• Prepare and maintain internal communications such as store briefing memos, stock allocations, and asset distribution lists.

What You'll Bring:

• 2-3 years of relevant experience in brand marketing, communications, or campaign coordination; ideally in F&B, lifestyle (beauty and fashion), or DTC brands.
• A passion for brand storytelling, content, and cultural marketing.
• Strong project management skills: Excellent organisation and time management skills, with the ability to manage multiple priorities across teams.
• Clear communicator and collaborative team player, comfortable working across functions.
• High ownership mindset- proactive, solutions-oriented, and adaptable in a fast-paced environment.
• Fluent in English communication with a high level of proficiency; familiarity with Chinese is beneficial due to the role's necessity to interact with internal stakeholders
• Bonus: Familiarity with project tools (e.g. Notion, Trello), creative workflows, and content formats for social platforms (Instagram, TikTok).