Position Title: Marketing Executive & Content Creator

Company: Tan Ser Seng Herbs (Turtle) Restaurant Pte Ltd

Location: 29 Lorong Bachok, Singapore 387791

Employment Type: Full-Time

About Us

Tan Ser Seng Herbs is a heritage F&B brand established in 1946, best known for our signature traditional herbal turtle soup and a curated range of nourishing Chinese dishes. As we continue to modernize and expand into new markets, we're seeking a creative, trend-savvy Marketing Executive & Content Creator to help elevate our brand and craft compelling narratives across all digital and physical touchpoints.

Key Responsibilities

• Social Media & Content Management
  Strategize, create, and manage engaging content across all platforms (Instagram, Facebook, TikTok, XiaoHongShu, etc.)
  Monitor analytics and trends to optimize reach and engagement
  Execute campaigns in line with seasonal promotions, new outlet launches, or brand stories
• Creative Production
  Conceptualize and produce marketing visuals - including photography, short-form video, and basic animation
  Execute in-house photo and video shoots of dishes, restaurant interiors, staff stories, and behind-the-scenes content
  Edit photos/videos for quality and consistency across platforms
• Brand Communications & PR
  Coordinate media outreach, influencer engagements, and partnership collaborations
  Draft and refine brand messaging across digital, print, and in-store channels
  Plan and execute both online and offline campaigns to amplify brand voice
• Design & Illustration
  Create marketing collaterals (e.g., menus, flyers, digital ads, packaging design concepts) with strong design sensibility
  Illustrate creative visuals or icons that align with our brand storytelling
• Marketing Strategy & Innovation
  Stay current with industry trends and platform algorithm changes
  Propose creative content angles, engagement tactics, and F&B marketing activations
  Continuously ideate new campaigns or content pillars that drive traffic and brand awareness

Requirements

• Diploma/Degree in Marketing, Mass Communication, Design, or related field
• 2+ years of experience in a similar marketing or creative role (F&B or lifestyle brand background is a bonus)
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, Lightroom, etc.)
• Confident with DSLR/mirrorless camera use and mobile shooting/editing
• Strong copywriting skills and aesthetic eye for layout, design, and content flow
• Excellent time management and able to handle multiple campaigns simultaneously
• Resourceful, proactive, and able to work both independently and collaboratively with the leadership team

Nice to Have

• Familiarity with Chinese herbal culture and Teochew cuisine
• Basic knowledge of SEO and digital advertising
• Ability to speak/read Mandarin is an advantage (to work with vendors, heritage customers, or local press)