Company Description:

Absolute Kinetics Consultancy (AKC) is a government-accredited trusted Safety and Skills Training Provider founded in 2001. As one of the most experienced Training Providers in Singapore, AKC boasts a 24-year established track record and business model in delivering Safety & Skills Training across numerous industries for multiple levels of employees and employers (comprising Managers, Supervisors, Workers, and Industry Professionals). AKC's strong corporate governance has led to the attainment of numerous accolades, accreditations and certifications. AKC's core belief as a "One-Stop Solutions Provider" has enabled it to cater to the diverse training needs of local industries and ecosystems.

Across AKC's 22-year history, AKC has won a multitude of international and local awards, the most prestigious being the Most Admired ASEAN Enterprise Award - Micro, Small & Medium Enterprises (ASEAN Champion & National Winner, Singapore). AKC also won the ASEAN Corporate Social Responsibility Award (National Winner, Singapore). In recognition of AKC's significant economic development both internationally and locally, AKC was named the Enterprise 50 (E50) Award winner & the Singapore 1000, Singapore SME 1000 & Singapore International 100 Award winner in Singapore.

AKC has served as a trusted Training Provider and Auditor for numerous government agencies including MOM / WSHC, SSG, MINDEF, SCDF, SRFAC, SSC, and NROC. Therefore, AKC has a tested and proven track record of providing Safety and Skills Training for a wide variety of Singapore's industries.

Job Description:

1. Develop and execute comprehensive social media marketing strategies to increase brand visibility and engagement via digital marketing campaigns across social media and digital platforms.

2. Conduct research to identify emerging social media trends, understand client and target audience preferences, and on digital media strategies of industry competitors.

3. Execute targeted media campaigns, including e-mailer list management, social media content creation, and delivery.

4. Generate and edit engaging videos and typewritten content for platforms (e.g., TikTok, Instagram, Facebook, LinkedIn and YouTube) to boost brand recognition.

5. Craft visually appealing marketing assets (e.g., Canva), including social media posts, banners, motion graphics and promotional graphics.

6. Collaborate closely with marketing and creative teams to employ brand strategy across all digital platforms.

7. Provide flexible ad-hoc support for various tasks and projects as required to meet operational objectives.

Learning Outcomes:

1. Market Research Skills

• Acquire the ability to conduct in-depth market research.

• Translate market insights into actionable marketing strategies.

2. Digital Marketing Expertise

• Develop proficiency in creating and implementing digital marketing strategies.

• Gain insights into effectively engaging online audiences.

3. Content Strategist

• Storyboard and ideate effectively in accordance to brand strategies and market research.

• Follow-through a media campaign from inception to post engagement metrics.

4. Social Media Analyst

• Trend spotting the next wave of virality through research and data.

• Develop informed strategies and campaigns based on analysis.

5. Visual Design Mastery

• Develop skills in graphic design using Canva.

• Create visually compelling marketing materials.

6. Ad-hoc Problem-Solving Skills

• Enhanced ability to adapt to changing project needs.

• Contribute to problem-solving and decision-making.

Requirements:

1. Strong understanding of digital marketing and marketing principles.

2. Proven experience in social media management, digital marketing and market research.

3. Proficiency in video editing tools such as DaVinci, CapCut, Premier Pro as well as Canva and other design tools relevant for graphic design. Familiarity with email marketing platforms and motion graphic software is an added advantage.

4. Excellent written and verbal communication skills.

5. Ability to work collaboratively and adapt to a fast-paced environment.

6. Creative flair, critical thinking, and problem-solving abilities.