We are seeking a highly motivated and analytical Product Marketing Specialist to join our growing team. This role will be instrumental in driving product success through the lifecycle -from ideation to launch and post-launch optimization. The Analyst will act as a strategic connector between cross-functional teams, ensuring our products meet evolving market demands, align with company goals, and consistently deliver value to customers.

Job Responsibilities:

• Manage the end-to-end product lifecycle, from concept development to launch and post-launch performance.
• Conduct in-depth market research, customer segmentation, and competitive analysis to support strategic product decisions.
• Deliver actionable insights that shape product strategy and ensure strong product-market fit.
• Collaborate closely with product, sales, marketing, and operations teams to ensure alignment on product objectives and go-to-market (GTM) execution.
• Enhance product positioning and messaging to drive adoption and commercial success.
• Monitor and analyze product performance metrics, identify areas for enhancement, and recommend data-driven improvements.
• Collect and synthesize customer feedback to inform product refinements that boost satisfaction, retention, and loyalty
• Support brokerage-related processes, ensuring regulatory compliance and mitigating risk in an evolving trade environment.

Job Requirements:

• Possess at least a Bachelor's degree in Marketing, Supply Chain, Business, Economics, or related field.
• 2+ years of experience in product marketing, product management, or business analysis (experience in logistics or e-commerce is a plus).
• Display strong analytical and research skills with the ability to translate data into strategic insights.
• Proven experience with market analysis, competitive intelligence, and GTM planning.
• Excellent communication, collaboration, and stakeholder management skills.