Key Responsibilities:

• Social Media Content Creation: Create scroll-stopping short-form videos, product explainers, testimonials, and behind-the-scenes content tailored to each platform's algorithm and audience.

• Campaign Execution: Collaborate with the team to plan and execute seasonal campaigns, launches, and influencer activations across all digital touchpoints.

• Platform Management: Manage and grow our brand presence on TikTok, Xiaohongshu, and Instagram. Schedule and post regularly, engage with communities, and respond to comments/messages.

• Analytics & Optimisation: Track content performance, analyse data, and continuously optimise for better reach, engagement, and sales.

Requirements:

• At least 2 years of experience in social media marketing

• Knowledge of social media platforms' functions (I.e. Facebook, Instagram, Tiktok, Xiaohongshu) is required.

• Basic photography knowledge and video-editing skills

• Excellent video editing and content creation skills

• Fluent in English and Mandarin

• Self-starter, fast-learner, agile, and comfortable working in a dynamic environment.

• Comfortable speaking in front of camera.