Job Summary

We are seeking a creative and driven Social Media Marketing Specialist to join our team. The ideal candidate will manage and enhance our social media presence, develop engaging content, and execute campaigns that align with our brand identity and business goals. This role requires a strong understanding of social media platforms, trends, and analytics, as well as a passion for connecting with audiences and driving results.

Key Responsibilities

• Content Creation & Management: Develop, curate, and schedule engaging content across various social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube). Write compelling captions, design visuals, and coordinate with graphic designers, photographers, or videographers when necessary. Maintain a consistent brand voice and style across all channels.
• Campaign Planning & Execution: Plan and execute social media campaigns to drive engagement, brand awareness, and lead generation. Monitor and optimize paid ad campaigns on platforms like Meta Ads Manager, LinkedIn Ads, and Google Ads.
• Community Management: Monitor, engage with, and respond to followers in a timely and professional manner.
  • Build and nurture online communities to encourage brand loyalty.
• Analytics & Reporting: Track, analyze, and report on social media performance metrics.
  • Provide actionable insights to optimize strategies and campaigns.
• Trend Monitoring: Stay updated on social media trends, tools, and emerging platforms.
  • Propose innovative ideas to enhance the brand's social media strategy.
• Collaboration: Work closely with the marketing team, product teams, and other stakeholders to align social media efforts with broader company goals.
  • Collaborate with influencers and partners to expand reach and visibility.

Requirements

• Education: Diploma or Bachelor's degree in any field.
• Experience: Experience in social media marketing or a related role preferred.
  • Proven track record of managing and growing social media accounts for a brand or organization.
  • Fresh graduate welcomed.
• Skills: Proficiency in social media platforms and management tools (e.g., Hootsuite, Buffer, Later).
  • Knowledge of social media advertising platforms and best practices.
  • Strong understanding of SEO, analytics tools (e.g., Google Analytics), and KPIs.
  • Creative thinking with strong writing, editing, and visual design skills.
  • Excellent organizational and multitasking abilities.