About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you'll do

We're on the lookout for a talented SEO manager to scale and support our SEO efforts, drive high-intent organic traffic, and improve revenue growth. This is a unique opportunity to join the Global Growth Marketing Team and help shape our SEO approach.

In this role, you'll support the Director of SEO in shaping our global SEO strategy, and contribute to broader awareness and acquisition initiatives. Airwallex is ambitious about the role of organic as part of our growth model due to its strong fit with high-volume SMB customer acquisition. This is a cross-functional role that will work closely with Growth Marketing, Content Marketing, Product, RevOps, and Data teams, in an executional and strategic capacity. Your work will have a global impact, as you collaborate and support the overall organic growth of Airwallex.

This role is based in Singapore.

Responsibilities:

• Support Airwallex's organic growth targets working closely with our website and content teams.
• Evangelize SEO in terms of website changes impacting SEO, link acquisition, and organic content (in conjunction with our Content team)
• Proactive in identifying new opportunities / optimising existing revenue levers, taking a kaizen approach to growth
• Competitive intelligence, understanding competitor trends and activities in the marketplace, and helping Airwallex be ahead
• Experiment with emerging search channels like YouTube, ChatGPT, and AI-driven discovery platforms to future-proof our organic presence.
• Help develop and scale our offsite backlink profile to improve the overall domain authority of the website
• Liaise with engineers in executing technical recommendations that will benefit not only SEO but broader business teams
• Test new tactics and landing pages to improve discoverability and engagement
• Hands-on approach to supporting our Content Team to produce prospect/customer-friendly content that supports acquisition and awareness
• Iterative approach to conversion rate optimisation, ensuring we're constantly monitoring and optimising on revenue-driving opportunities
• Track, monitor, and help report on SEO campaigns to understand what is driving revenue and growth
• Help establish Airwallex as an SEO leader in the financial services & technology space

Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 4+ years experience in SEO, with 2+ years experience in an in-house role within the B2B, SaaS or Fintech industries
• Proven track record of driving organic traffic and business growth via SEO
• Good understanding of international SEO and B2B marketing
• Ability to measure all aspects of SEO performance, work in a cross-functional environment, and turn data into insights and actions
• Comfortable in a fast-moving startup culture - growth-minded and comfortable with ambiguity
• Strong analytical skills to make data-driven decisions for commercial and operational performance
• Strong understanding of EEAT within YMYL verticals
• Strong understanding of online copywriting and how it impacts SEO
• Entrepreneurial mindset and a willingness to be hands-on
• Confident communication skills for reporting to stakeholders at different levels, and the ability to influence people across the organisation
• Bachelor's degree

Preferred qualifications:

• Good HTML and CSS knowledge beneficial
• Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Ahrefs