Overview of the job

Do you want to lead Innovation, marketing, and commercial plans for one of our billion-dollar brands? The Senior Brand Manager (Singapore based working on Japan as the co-market) identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Japan via qualifying innovation ideas basis strong consumer insights and concepts.

Your Team

You and other Senior Brand Managers will report to the Brand Director on Brand Campaigns. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

• Demonstrate positive relationship building skills in initial engagements with multi-functional teams
• Deliver Scorecard Business Targets, in line with the goals of the Business Unit
• Deliver Category growth, market penetration and gaining of New Users via Brand Campaigns, particularly in Japan
• Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the Role

• Identify consumers' needs and wants for P&G's products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers
• Lead consumer research to develop qualified brand concept, benefit and claims that addresses consumers' unmet needs
• Communicate with local partners, stakeholders, and suppliers to drive P&G business initiatives
• Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of Japanese consumers
• Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation, and demos, etc.), and deploy/guide Japan delivery team for execution
• Develop strategy & brand campaigns designed to win in key consumption periods in Japan

Qualifications

• A college degree (Bachelor's or master's is fine, preferably with some business focus)
• Excellent forward-thinking, strategic, and courageous leadership skills
• Strengths with strategic and analytical thinking
• An ability to drive innovation and brand growth
• Strong ability to communicate and team capabilities
• You are business proficient in the Japanese language and possess strong market knowledge of Japan as the role requires local consumer understanding to develop brand equity and marketing strategies for Japan Market