Senior Marketing and Communications Manager, Asia Pacific
VERSACE SINGAPORE PTE. LTD.
5 days ago
Posted date5 days ago
N/A
Minimum levelN/A
Marketing / AdvertisingJob category
Marketing / AdvertisingJob Responsibilities:
Job Requirements:
- Plan, develop and execute regional marketing programs, advertising and promotion campaigns, including customer acquisition and retention to meet business goals and targets;
- Responsible for planning and implementation of effective advertising and promotion strategies to promote brand image and business;
- Execute all public relations activities and maintain strong relationship with media and agencies;
- Communicate with the media, strategically planning the message to be conveyed as well as handling all internal communication in Asia Pacific and SEAO markets;
- Negotiate the best advertising rate with different media and agency;
- Cover regional press according to the strategy defined together with the headquarter;
- Coordinate and communicate with agencies, production houses and internal departments for all PR related events;
- Prepare press releases and newsletter translation in both English and Chinese;
- Ensure seats and gifts are arranged for events and fashion week, and communicate with the Press to get comments about our new collections or information for them to draft editorials;
- Handle sample and inventory at the end of each season in collaboration with the Planning, Finance, and Merchandising departments;
- Ensure proper communication with editors and agencies in Asia Pacific and SEAO markets;
- Identify joint promotion and celebrity endorsement opportunities in Asia Pacific and SEAO markets;
- Coordinate with retail teams in both local and regional events to interact with socialites and press;
- Update and control the VIPs and celebrities lists;
- Liaise with CRM counterparts to identify loyal customers, VIP and celebrities;
- Collect and gather information related to competitors' activities at a regional level;
- Propose and establish communication plans to be in line with the global brand strategy and guidelines;
Job Requirements:
- Bachelor's degree holder with minimum 8 years relevant experience in fashion or luxurious retail industry;
- Passionate to work in fashion;
- Excellent interpersonal, communication and presentation skills;
- Good connection with fashion media, press, KOLs, celebrities etc;
- Strong network in local market and with regional exposure will be an advantage;
- Able to work multi-tasks, meet deadlines and work under pressure;
- High Proficiency on both written and spoken in English and Chinese
JOB SUMMARY
Senior Marketing and Communications Manager, Asia Pacific
VERSACE SINGAPORE PTE. LTD.
Singapore
5 days ago
N/A
Full-time
Senior Marketing and Communications Manager, Asia Pacific