- Brand marketing: Actively plan and implement initiatives to grow market share/category for the respective portfolio.

- Manage the marketing mix of pricing, promotion, products and distribution to improve profitability and sales.

- Manage the internal processes within Nestle to support the implementation of agreed plans and initiatives.

- Work closely with CCSD (Channel Category Sales Development)/Key Account Managers and take a proactive approach to ensure the delivery of agreed targets and plans.

- Formulate and implement marketing plan based on consumer research insights.

- Budgeting and control for brand's marketing activities.

- Implement and track responses of marketing strategies by working closely with sales team and strategic stakeholders.

- Working with CCSD in the planning and implementation of trade related activites.