We are looking for a Social Media Marketing Manager with a proven track record in driving conversions, increasing sales, and engaging online communities. You will be responsible for developing and executing social media strategies, creating compelling content, managing campaigns, and handling customer interactions to support business growth.

Key Responsibilities

1. Social Media Strategy & Conversion Optimization

• Develop and implement data-driven social media strategies to drive traffic, increase sales, and enhance customer engagement.
• Identify key customer segments and tailor content to optimize engagement and conversion rates.
• Collaborate with the sales team to align social media initiatives with business objectives.
• Monitor and analyze performance metrics to refine strategies for continuous improvement.

2. Content Creation & Optimization

• Create, curate, and optimize engaging multimedia content (captions, posts, videos, ads) to drive conversions.
• Utilize creative tools like Canva, CapCut, or similar software to design visually compelling content for various platforms.
• Regularly assess content performance and adjust strategies to maximize engagement and sales impact.

3. Community Management & Customer Engagement

• Actively manage social media interactions, responding to comments, messages, and inquiries in a professional and timely manner.
• Work closely with the sales team to address customer queries, enhancing brand trust and satisfaction.
• Guide potential customers from social media interactions to bookings or purchases through effective engagement strategies.

4. Social Media Advertising & Campaign Management

• Plan, create, and manage paid social media campaigns to generate leads and increase sales.
• Develop high-converting ad creatives and copy tailored to target audiences.
• Monitor and optimize campaign performance to achieve sales goals efficiently.

5. Lead Management & Sales Support

• Implement tracking systems for social media-generated leads and follow up effectively.
• Collaborate with cross-functional teams to refine lead management processes and improve conversion rates.
• Provide insights based on social media interactions to support product and service enhancements.

6. Trend Monitoring & Strategic Adaptation

• Stay updated on emerging social media trends, platform updates, and best practices.
• Adapt strategies to evolving user behaviors to maintain relevance and effectiveness.
• Introduce innovative methods and tools to enhance engagement and drive sales growth.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 4 years of experience in social media marketing, with a focus on driving conversions and sales.
• Strong knowledge of social media platforms (Facebook, Instagram, TikTok, Xiaohongshu/XHS, etc.), with hands-on experience in community management.
• Proficiency in social media management tools, analytics, and video editing software (e.g., Canva, CapCut).
• Excellent communication, creative, and analytical skills to develop impactful content and optimize campaigns.
• Ability to work independently, manage multiple tasks, and meet deadlines while ensuring high-quality outcomes.

We welcome applications from candidates of all backgrounds and are committed to fair employment practices. If you are passionate about digital marketing and have a strong ability to turn engagement into sales, we would love to hear from you!