Job Description

• Develop and implement the entire consumer marketing programme for brands working with external agencies for social media, PR and advertising

• Liaise with creative agencies for specific campaigns

• Monitors brand performance to ensure achievement of sales KPIs

• Manage the expenditure according to pre-approved budget & plans

• Responsible for generating compelling consumer insight to develop winning strategies for brands vs competition

• Responsible for the development of marketing plans by identifying the key opportunities (incorporating understanding on consumers, competition, and external environment) and developing action plans for the brands in line with business objectives

• Responsible for managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, packaging refresh, preparing and implementing product launch and post evaluation

• Responsible for reviewing the uplift numbers (based on POS data) vs sales forecast and recommending action plans to close gaps in preparation for the monthly meetings

• Responsible for monitoring & analysing category/brand performance including competitive benchmarking

• Responsible for proposing optimal sales and marketing budgets for category/brands. Ensure all investment is properly reviewed and evaluated

• Responsible for ensuring adherence to all company principles, policies, trademark, and labelling guidelines

• Liaise and negotiate with brand partners, when applicable, on topics like new product launches, pricing strategy, terms

Job Requirements

• Bachelor's degree in marketing, communications, or a related field

• 4-5 years of experience in marketing, advertising, or a related field within the FMCG industry (preferred)

• Excellent verbal and written communication skills

• Strong attention to detail and organizational skills

• Proven ability to generate innovative ideas and work independently as well as collaboratively within a team

• Proficiency in Microsoft Office Suite

• Knowledge of social media platforms, advertising, and email marketing best practices