Job Summary

We are seeking an experienced and strategic Social Media Marketing Manager to lead our digital marketing efforts and enhance our brand presence in the courier and logistics industry. The ideal candidate will develop and execute high-impact social media strategies, manage online campaigns, and drive customer engagement across multiple platforms.

Key Responsibilities

Social Media Strategy & Brand Development

• Develop and implement a comprehensive social media marketing strategy to enhance brand awareness and customer engagement.
• Establish and maintain a strong brand voice and identity across all digital channels.
• Identify new growth opportunities and trends in social media, particularly in the logistics and e-commerce sectors.

Content Creation & Management

• Oversee the creation of high-quality, engaging content, including posts, videos, reels, infographics, and stories.
• Collaborate with graphic designers, content writers, and videographers to produce visually compelling and informative content.
• Ensure content aligns with the company's marketing goals, seasonal trends, and promotional campaigns.

Community Engagement & Customer Support

• Monitor and respond to customer inquiries, comments, and reviews on social media in a timely and professional manner.
• Build and maintain relationships with influencers, partners, and customers to foster brand loyalty.
• Manage online reputation and address customer concerns to improve brand perception.

Advertising & Performance Marketing

• Plan, execute, and optimize paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, Google Ads).
• Develop retargeting strategies to increase conversions and customer retention.
• Track and analyze campaign performance using tools like Google Analytics, Meta Business Suite, and other social media analytics tools.

Data Analytics & Reporting

• Monitor key performance metrics (engagement rate, conversion rate, CPC, ROI, etc.) and provide actionable insights.
• Generate monthly reports with data-driven recommendations for future campaigns.
• Continuously refine and improve social media strategies based on performance data.

Collaboration & Leadership

• Work closely with the marketing, sales, and customer service teams to align social media efforts with business objectives.
• Manage and mentor a team of social media executives or content creators.
• Develop training materials and best practices to ensure consistency in social media messaging.

Requirements

Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience: 3-5 years of experience in social media marketing, preferably in logistics, e-commerce, or service-based industries.
Skills:

• Strong leadership and project management skills.
• Expertise in social media management tools (Hootsuite, Buffer, Meta Business Suite).
• Knowledge of digital advertising (Facebook Ads, Google Ads) and SEO best practices.
• Excellent communication and copywriting skills.
• Basic design and video editing skills (Canva, Adobe Photoshop, Premiere Pro) are a plus.
  Other Traits: Strategic thinking, data-driven mindset, creativity, and ability to work in a fast-paced environment.